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The mood at this year’s Paris Motor Show: Quiet

The Paris Motor Show, held every other year in the early fall, typically kicks off the annual cavalcade of automotive conclaves, one that traverses the globe between autumn and spring, introducing projective, conceptual and production-ready vehicle models to the international automotive press, automotive aficionados and a public hungry for news of our increasingly futuristic mobility enterprise. But this year, at the press preview days for the show, the grounds of the Porte de Versailles convention center felt a bit more sparsely populated than usual. This was not simply a subjective sensation, or one influenced by the center's atypically dispersed assemblage of seven discrete buildings, which tends to spread out the cars and the crowds. There were not only fewer new vehicles being premiered in Paris this year, there were fewer manufacturers there to display them. Major mainstream European OEM stalwarts such as Alfa Romeo, Fiat, Nissan and Volkswagen chose to sit out Paris this year, as did boutique manufacturers like Bentley, Aston Martin and Lamborghini. This is not simply based in some antipathy on the part of the German, British and Italian manufacturers toward the French market — though for a variety of historical and societal reasons that market may be more dominated by vehicles produced domestically than others. Rather, it is part of a larger trend in the industry. Last year, Mercedes-Benz announced that it would not be participating in the flagship North American International Auto Show in 2019 — and that it might not return. Other brands including Jaguar/Land Rover, Audi, Porsche, Mazda and nearly every exotic carmaker have also departed the Detroit show. Some of these brands will still appear in the city in which the show is taking place, and host an event offsite, to capitalize on the presence of a large number of reporters in attendance. And even brands that do have a presence at the show have shifted their vehicle introductions to the days before the official press opening in an attempt to stand out from the crowd. In many ways, this makes sense. With an expanding number of automakers, with diversification and niche-ification of models and with wholesale shifts that necessitate the introduction of EV or autonomous sub-brands, there is a growing sense that, with everyone shouting at the same time, no one can be heard.

Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

2015 Mercedes-Benz CLS400 [w/video]

Rocky IV debuted in 1985 but it was a few years later that I first watched it, on video. I loved every second of that terrible movie. I loved Drago's super-high-tech demonstration of punching power. I loved Rocky training in a Russian barn, with ropes, and yokes, and wagons. But mostly I loved Brigitte Nielsen. My 10-year-old brain sweated her impossible combination of curves and sharp edges, demure eyes, and sculpted bone structure. The perfect woman, but evolved by the power of the dark-hearted Soviet Union (or Denmark, whatever, I was ten). Red Sonja has a lot in common with the latest version of the Mercedes-Benz CLS, as I see it. Mercedes created a new market niche with its first four-door coupe, a sedan so well-proportioned, flowing, and femininely curved that it could pull off its inaccurate moniker. The third evolution of the CLS you see here has Nielsened up the shape into something altogether more angular and edgy, but like 1985's Brigitte, retains an undeniable sex appeal. It's a more opinionated piece of auto design than was the original CLS. And also a car that bifurcates the space between luxury coupe and luxury sedan. Ludmilla Drago would undoubtedly understand. Driving Notes For the base engine of a 4,200-pound car, the CLS400's two-turbo V6 does better than just get out of its own way. The full 354 pound-feet of torque is available way down at 1,600 revs, and plateaus until 4,000, giving you a fat band in which to call up power. Acceleration is available in the form of a quiet, gracious, but not aggressive push at just about every speed. From inside the cabin, the engine and exhaust noises are pleasantly rumbling, though muted. But do yourself a favor and try not to listen to the CLS tick over while standing around the driveway. When the car first pulled up in mine, warm from some 40 miles of highway, it still sounded an awful lot like a 2.0T on a mid-March morning. Not to belabor the Brigitte metaphor, but I found as much Neilsenian dichotomy in the ride and handling as I did the exterior styling. Especially with Mercedes' 4Matic system spreading out the grip, I found the CLS to be sharp when pushed, and rather excellent in terms of making quick corrections while under a cornering load. And yet, you've got to push through an initially soft suspension response to reach that hard edge. The CLS will initially resist being tossed around a winding backroad, but press on and she'll do as you ask.