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Mercedes wants to be the luxury car for women

Mercedes-Benz wants to bring more women into the the fold, and it's launching a very different type of online vehicle configurator in Germany by the end of the year in hopes of growing appeal among female buyers. The new website is just one part of the company's new advertising campaign called "She's Mercedes" that launches at the Frankfurt Motor Show. It's set to appear in other markets around the world in 2016. Although according to company spokesperson Tobias Mueller to Autoblog, "MBUSA has no immediate plans to extend this strategy in the US." Mercedes believes the huge number of options on its models can be overwhelming, and the company's new "lifestyle configurator" is supposed to offer an alternative. With this solution customers select their preferences to questions about travel, music, activities, and more. The automaker then uses an algorithm to offer several pre-equipped vehicles that meet those criteria best. Although, obviously the traditional configurator is still available for women wanting the more direct approach. "In future we want to win them over for our brand to an even greater extent than before – with tailor-made measures, developed especially for women," said Dr. Jens Thiemer, Mercedes' head of marketing. In addition to the lifestyle configurator, Mercedes is hoping to grow its female buyers in other ways. It's launching a She's Mercedes magazine and website in Germany in September to further get the message out about the campaign. Beyond just a tweaked marketing message, the company wants to hire more women for the sales staff at dealers, too. "Best Customer Experience" – She's Mercedes and lifestyle configurator: Mercedes-Benz – individual and up close and personal to female and male customers alike Stuttgart, Sep 12, 2015 Stuttgart. In keeping with the sales and marketing strategy "Best Customer Experience", Mercedes-Benz is bringing the needs and wishes of women even more sharply into focus. The inspiration platform "She's Mercedes", which is starting in parallel with the International Motor Show in Frankfurt (IAA), is at the heart of the new, holistic initiative. With innovative event and information offers, Mercedes-Benz wants to enter a more intensive dialogue with women and significantly increase the brand's attractiveness for this target group.

Mercedes updates G-Class including new 4.0-liter twin-turbo V8 [UPDATE]

UPDATE: Information on US availability (including corrected output figures) added to the revised text below. Mercedes has been building (or having Magna Steyr build) the G-Class for an unfathomable 36 years now. Needless to say, the legendary off-roader wouldn't still be around if not for the occasional update here and there, and that's just what the German automaker announced today. The list of enhancements to the iconic Gelandewagen is almost as long as its lifespan, but the most salient point here is the introduction of a new engine. The revised G550 introduces a new 4.0-liter twin-turbo V8, based on the high-performance engine in the Mercedes-AMG GT and C63, but retuned: in this application, it produces 416 horsepower and 450 pound-feet of torque (compared to 453 hp and 440 lb-ft in the GT or 503 and 480 in the GT S). We'd expect that engine to gradually make its way into other models as well. Though the G500 is the only one with a completely new unit, the other engines in the lineup have also been updated. The G350d bumps from 211 hp and 398 lb-ft to 245 hp and 442 lb-ft, the AMG G63 jumps from 536 hp to 563 (torque remains constant at 560 lb-ft), and the top-of-the-line, twelve-cylinder G65 (which we'll be getting Stateside for the first time) now produces 621 hp and a massive 738 lb-ft. Those figures result in a 0-62 time of 8.9 seconds for the diesel, 5.9 for the G500, 5.4 for the G63 and 5.3 for the G65 – which are altogether might impressive for a vehicle as big and boxy as the G-Wagen. All but the G65 now feature stop/start systems to help reduce fuel consumption too. Benz also revised the suspension tuning (while offering optional active dampers) and reprogrammed the ESP, ASR and ABS systems. Inside there's a new instrument cluster, the non-AMG models get new bumpers and flared wheel arches, and there's a bright new array of colors available for the AMG models, which can also be ordered in a new special Edition 463 featuring unique trim inside and out. The revised models will be arriving at US dealers in November, however the diesel model will not be making the transatlantic journey to our shores. The data in the press release below (as well as the images in the gallery above) pertain to the European models, with the correct output figures for the US models amended in the text above. Related Video: Mercedes-Benz G-Class Makeover for an off-road icon Stuttgart.

Mercedes spotted testing new GLC-Class

Mercedes is set to replace its GLK-Class compact crossover with the new GLC, and here's our best look at it yet. Previewed in concept form with a sloping coupe-like roofline in Shanghai and previously spotted wearing swirly camouflage (in AMG form, no less), we can easily see from these latest spy shots that the GLC will ditch its predecessor's straight edges for a far more rounded form. Sort of like a C-Class, but taller. That, we gather, is kind of the point, as Mercedes moves to realign its crossovers with its sedan, wagon, coupe and convertible counterparts: GLC with C-Class, GLE (nee M-Class) with E-Class and GLS (GL) with the S-Class. And of course the GLA with the CLA and A-Class. Look for the new GLC to debut in June, soon to be accompanied by a chopped-roof version and offering similar powertrain options as the latest C-Class sedan. Hopefully the range will eventually include an AMG performance version, too. Related Video: