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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Cadillac, Daimler execs take swipes at Tesla

Despite the financial ties between Daimler and Tesla Motors, at least one Mercedes exec thinks the electric automaker doesn't have a bright future. And over at Cadillac, the message is that Tesla doesn't pose a threat but offers the luxury arm of General Motors more of classroom experience. The Mercedes story runs like this. Mercedes-Benz USA president and CEO, Steve Cannon, said at the New York Auto Show last week that Tesla has "no network" and only offers "little shops that don't have service capacity." He also said: "Folks are buying a Tesla now because they're kind of cool, but if you're a Tesla buyer, you have to have multiple cars. With Mercedes, you have a whole network. You've got no worries. ... Tesla is great, but you've got plenty of well-established brands that mean luxury, like Porsche or Mercedes-Benz, and how long do you think we're going to wait and let Tesla be out there alone [selling premium electric cars]?" "Treehuggers do not buy new luxury cars" – Uwe Ellinghaus For Cadillac's global chief marketing officer, Uwe Ellinghaus, Tesla's EV success represents little other than "a great opportunity and a learning exercise for all of us, and will help us traditional manufacturers to think twice about electric mobility." He added that, "I am not afraid of Tesla. ... There is no willingness to really sacrifice on the traditional qualities of a luxury car. These are not cars for treehuggers, as treehuggers do not buy new luxury cars." Ellinghaus made the comments during a panel discussion at the 2014 Automotive Forum. Perhaps the lesson of Tesla's offer of free Supercharging to Model S owners is what led to Cadillac to recently announce a deal with Chargepoint that gives ELR drivers access to that company's 16,500 charging stations. Read more details on that below. Cadillac and ChargePoint Bring EV Customer Luxury Driving Experience World's largest, most open electric vehicle charging network available to ELR drivers 2014-04-16 NEW YORK – Cadillac today announced a partnership with ChargePoint, the largest and most open electric vehicle-charging network in the world. The collaboration brings Cadillac ELR drivers immediate access to more than 16,500 charging locations on the ChargePoint network. The ELR electrified luxury coupe went on sale at the end of 2013. It embodies Cadillac's Art & Science design philosophy, combining provocative design with progressive technology.

2017 Aston Marin Lagonda could live on Mercedes M-Class platform

A few weeks ago, we brought you news from the launch of the Aston Martin Vanquish Volante that the British brand, which is formally known as Aston Martin Lagonda, was still planning on going ahead with a Lagonda-badged crossover. Now comes word that that vehicle could very well be based on a Mercedes-Benz M-Class.
When the first Lagonda Concept debuted at the 2009 Geneva Motor Show, it sat on a Mercedes-Benz GL-Class platform, some four years before Aston Martin and Mercedes-AMG deal was inked. And with that partnership, which will see Aston Martin gain access to AMG electrics and "bespoke, V8 powertrains," the opportunities for platform sharing are many.
Dr. Ulrich Bez, the boss of Aston Martin, told the UK's AutoCar, "I look at what Porsche is doing with the 911 as its core business and then it is able to do models like the Cayenne based on the Volkswagen Touareg. It is good business." We've said many times that we'll tolerate exotic CUVs and SUVs if it means keeping the beloved core models alive, which has been the case with Porsche. We see no reason Aston Martin wouldn't be able to do the same.