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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Smart Cross Connect app changes how ForTwos get used [UPDATE]

UPDATE: The story's been updated with a response from a Smart representative. There are parking spaces, and then there are Fortwo parking spaces. Smart, which is owned by Mercedes-Benz parent Daimler, is looking for a way for its customers to take advantage of the difference. Think of it as a big thing for really small cars. Smart is working on an app for the redesigned Fortwo called Cross Connect that will be available as soon as next month, says Automotive News, citing Smart chief Annette Winkler. The idea is to connect owners of the diminutive two-seat vehicles to, for example, let them tell each other when there's a parking space that's too small for just about any other vehicle but big enough for a Smart. If you think that's a small thing, think again. The Fortwo is 8 feet, 10 inches long. That's almost six feet shorter than a Toyota Prius, which itself isn't exactly a stretch limo. In fact, the length of a Smart Fortwo is just 10 inches longer than the width of a Ford F-150, in case anyone was having misgivings about parking perpendicular in a parallel spot. Parking has become more relevant, and tougher, as more people move to urban centers. For instance, BMW said earlier this month that it would discontinue its DriveNow car-sharing operations in San Francisco because of the challenge of parking vehicles on that city's streets. Other possible amenities with the Cross Connect app including the enabling of personal car sharing as well as information on car washes that offer discounted rates for Smart Fortwo. Yes, there are some out there, apparently, and we salute them. Michael Minielly, a spokesman for Mercedes-Benz, confirmed to Autoblog that the Cross Connect features would be available in November. You can read Autoblog's driving impressions of the 2016 Fortwo here. Featured Gallery 2016 Smart ForTwo: Second Drive View 23 Photos News Source: Automotive News-sub.req.Image Credit: Drew Phillips Green Mercedes-Benz smart Technology Smartphone fortwo

New Mercedes-Benz S-Class Coupe spied in revealing state of dress

During a product briefing earlier this year, Mercedes-Benz told us that 2013 would be the "year of the S-Class." Makes sense, too, since the flagship Mercedes is so very close to finally showing its production-ready face. But the high-tech saloon isn't the only S-Class to talk about this year - quite the contrary. Seen here in decidedly revealing camouflage, the new S-Class Coupe will be joining its four-door compadre in the not-too-distant future, as well.
When it launches, the S-Class Coupe will officially do away with the CL-Class nomenclature. This doesn't come as a huge shock. After all, when the new E-Class coupe and convertible were launched, it officially marked the end of the long-running CLK-Class designation.
Thanks to the interesting camouflage seen here, we have a very good glimpse at how the S-Class Coupe will look when all of the molding and swirly paper are peeled off. Rakish body lines pulled from the CLS-Class meet a much more dynamic front fascia. Out back, there are horizontal taillamps rather than the vertical units used on the current car, and the whole package seems very svelte. Our spy photographer even posits that this will be "the best-looking car from Mercedes-Benz in ages."