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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Mercedes celebrates with World Championship edition SL63

Mercedes has plenty to be celebrating at the moment, having just won the Formula One World Championship in spectacular style – taking the constructors' title by a huge margin and the top two slots in the drivers' standings as well. It almost goes without saying that the German outfit would celebrate with a special edition, and that's just what we're looking at here. Presented at a special celebratory Stars & Cars event in Stuttgart in front of 50,000 jubilant fans, the Mercedes-Benz SL63 AMG World Championship 2014 Collector's Edition is based on Benz's twin-turbo V8-powered roadster but with some choice upgrades. Two versions will be offered: one in black with gold accents (displayed with the Silverstone circuit layout), the other in white with silver accents (and the Hockenheim map). One was designed by Lewis Hamilton, the other by Nico Rosberg. We'll let you sort out which one was done by which, but either way there'll only be 19 examples, each dedicated to a different grand prix circuit in the championship which Mercedes positively dominated – winning all but three, scoring eleven one-two finishes and landing on the podium at each and every one.

Lewis Hamilton wins British GP, slashes Vettel's lead to 1 point

SILVERSTONE, England - Lewis Hamilton won his home British Grand Prix for the fourth year in a row on Sunday, while a penultimate-lap puncture slashed Sebastian Vettel's championship lead to a single point. The Briton's drive from pole to flag on an overcast afternoon was lonely, uneventful and dominant - in complete contrast to his Ferrari rival's afternoon - with Mercedes teammate Valtteri Bottas finishing 14 seconds behind to secure the one-two. "The support has been incredible this weekend. I am so proud I could do this for you all," said Hamilton, who threw himself into the fans for some crowd surfing after the podium celebrations. "The team were faultless this weekend, Valtteri did an incredible job as well, so it's the perfect weekend for us." Far behind in his wake, as Hamilton cruised to a 57th career win and soaked up the applause from an army of flag-waving fans, came sudden drama. Vettel, who had battled on worn tires but looked like securing the final podium position until the blowout, finished seventh after an emergency pit stop with a shower of sparks from the wheel rim. "There was no sign of that happening," said Vettel over the team radio. "There were vibrations but I had it for 20 laps and it didn't get massively worse. The tires didn't look great but they never look great." The German's Finnish teammate Kimi Raikkonen, who had been second before also being hit with a late puncture that sent Bottas and Vettel ahead of him, took third. At the halfway stage of the 20-race season, Vettel has 177 points to Hamilton's 176 with Bottas on 154. Hungary, a circuit where the Briton has won five times before, is next up. Hamilton became only the third driver, after his late compatriot Jim Clark and Frenchman Alain Prost, to win the British Grand Prix five times and the first to take four successive victories at Silverstone. Clark won four in a row in the 1960s, but one was at Aintree and another at Brands Hatch. Red Bull's Max Verstappen finished fourth, ending a run of retirements, with Australian teammate Daniel Ricciardo fifth after fighting through the field. Germany's Nico Hulkenberg was sixth for Renault and Force India pairing Esteban Ocon and Sergio Perez were eighth and ninth with Brazilian Felipe Massa securing the final point for Williams. Jolyon Palmer's miserable run continued, with Britain's only other driver on the grid failing to make the start after his Renault broke down on the formation lap with a brake failure.