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Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

Race recap: 2016 Monaco Grand Prix gets very wet, a little wild

More than at any other race, the Monaco Grand Prix question is: which combination of demolition derby, Safety Cars, and bad pit strategy will decide the podium? Last year Lewis Hamilton's late, confounding pit stop cost him victory. The year before, Nico Rosberg's qualifying "mistake" put him on pole and Mercedes-AMG Petronas' pit strategy sealed his win – good for Nico, bad for Hamilton and the rest of the field. In 2013 Hamilton dropped from second to fourth when he lollygagged in the pits. In all three years, Rosberg won. The new X factor for 2016: a Red Bull resurgence that helped Daniel Ricciardo clinch his first career pole. Nevertheless, bad pit strategy had its say in the results. Ricciardo built up a 13-second lead by Lap 15 in spite of heavy rains that forced the Safety Car to lead the first eight laps of the race. Ricciardo stopped on Lap 23 to switch to intermediate tires for the drying track, ceding the lead to Hamilton. Hamilton pitted from the lead on Lap 31 for softs, then Red Bull pulled Ricciardo in again on Lap 32 and made a snap decision to put him on ultra softs, but the tires weren't ready when Ricciardo reached his pit box. What should have been a three-second pit stop turned into a 13.6-second pit stop. Ricciardo left the pits as Hamilton came down the straight and the Aussie lost the lead into the first corner. Despite two attempts to pass later in the race, Hamilton finished first, the Aussie second. It's the second race in a row where pit strategy cost Ricciardo a near-certain win. Conversely, Force India nailed both tire strategy and pit timing with Sergio Perez. The Mexican started in eighth but got into third before half the race was done, passing four cars in the pits, and finished on the podium's final step. Otherwise the order barely changed from about half distance, with Ferrari driver Sebatian Vettel in fourth, followed by Fernando Alonso in the McLaren, Nico Hulkenberg in the second Force India, Rosberg in the second Mercedes, Carlos Sainz for Toro Rosso, Jenson Button in the second McLaren, and Felipe Massa taking the final point for tenth for Williams. Storms didn't only hover over the area, though – dark clouds hung around several teams and drivers. Mercedes' reliability is no longer so reliable. The Silver Arrows suffered engine issues on both cars in qualifying, and Hamilton's problem almost kept him from setting a time in Q3.

Recharge Wrap-up: Tesla firmware update videos, Mercedes S500 Plug-In Hybrid

See the Tesla Model S with Firmware 6.0 in action in new videos from Teslarati. The large software update includes improved traffic-based navigation, a calendar function, updated power management, "Location-Based Smart Air Suspension" as well as other improvements. Drivers get more route options to save energy, and more control over how the car saves energy. The car can also remember ride height settings when driving in those same locations again. Additionally, you can start and drive the car without a key, just using the smartphone app. See how it all works in the videos below, the second of which focuses on pairing with the updated phone app. The California Public Utilities Commission (CPUC) has deemed ride-hailing app Uber's carpooling service illegal. The way the UberPool service is categorized by the CPUC, charging multiple riders separate fares for a single ride runs afoul of the law. The technical details are a bit convoluted, and what supporters could deem arbitrary, but Forbes delves into the details a bit further to try to make sense of California's intentions (even considering the possibility of other ride services, such as airport shuttle companies, fueling the fire). Lyft - which operates a similar service called LyftLine - and Sidecar have also received notices from the CPUC. Read more at Forbes. China's recent enthusiasm for electric vehicles could be largely attributed to a single person, Ma Kai. After the Politburo member was named vice premier, he encouraged maintaining and increasing EV subsidies when China sought to decrease them. He also seems ready to fight for more EV deregulation to encourage more clean vehicles. Read more about Ma Kai and what he's done for China's EV legislation at Automotive News. Mercedes-Benz begins deliveries of the S500 Plug-In Hybrid this month. The high-tech luxury PHEV features energy saving modes based on driver, route and traffic, and features a haptic accelerator that can signal when the driver should ease off to save power. It's powered by a biturbocharged V6 and 85-kW electric motor. Its 8.7-kWh battery offers about 20 miles of electric driving. The S500 plug-in starts at about $146,000. Read more in the press release below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.