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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Mercedes-Maybach Ultimate Luxury SUV concept shown in leaked images

Just days ago, we posted the interior teaser image Mercedes-Maybach released of its Ultimate Luxury concept due to be presented at the Beijing Motor Show. Now photos of the entire vehicle, inside and out, have leaked online courtesy of the manufacturer. Thanks to the concept's own microsite being live for a short while, we've gotten a good look of the concept. And it's not just a dressed-up GLS by any means, even if there might be a GLS platform underneath it all: It's a high-riding four door sedan with a clearly formed trunk instead of a traditional SUV shape. There's a big waterfall grille flanked by low, aggressive three-unit headlights, and the detailing is a combination of SUV cues and something a lot more luxurious. It's not easy to design a three-box sedan that's still recognizably an SUV. Inside, there's white leather and rose-gold detailing everywhere. But the big deal is the powertrain, which in the concept is all-electric. The all wheel drive is propelled with four electric motors, with a combined power output of 750 horsepower. The battery, said to be a flat underfloor design, is good for 80 kWh and an EPA range of over 200 miles, and the vehicle's top speed is limited to 250 km/h, or 155 mph. There's DC fast charging at up to 350kW, meaning that the range can be boosted by 60 miles in just five minutes, and induction charging is also available. All in all, the vehicle reminds us of the 2009 Lagonda Luxury Utility Vehicle concept, which was also created around a three-box sedan shape and also based on a Mercedes platform, GL-Class in that case. It did not yield a production version, but maybe the Vision Ultimate Luxury will. Related Video: Featured Gallery Vision Mercedes-Maybach Ultimate Luxury View 9 Photos Image Credit: Mercedes-Maybach Green Beijing Motor Show Maybach Mercedes-Benz Concept Cars Electric Luxury mercedes-maybach

Mercedes chief invites Audi, BMW to compete in F1

Mercedes-Benz didn't just win the Formula One World Championship in 2014 – it positively dominated it. The team won all but three of the grands prix this season, scoring a one-two finish at more than half of them and landing at least one car on the podium at every race without exception. It goes without saying, then, that the German automaker thrives on competition, but now it's welcoming even more. Speaking with Germany's Sport Bild at its homecoming celebration in Stuttgart, Daimler chief Dieter Zetsche welcomed Mercedes' biggest rivals Audi and BMW to join it on the F1 grid. Noting that the three German brands share some 80 percent of the market for luxury automobiles, Zetsche said that F1 would make a natural arena of competition for Mercedes, Audi and BMW to fight for top bragging rights. The three currently compete against each other in front of home audiences in the DTM touring car series – effectively Germany's equivalent to NASCAR – but of the ten races held this year, the majority were in Germany itself, and all of them took place in Europe. BMW last competed in F1 when it bought the Sauber team in 2006, but withdrew from the series in 2009. Despite its progenitor Auto Union having fielded the famous Silver Arrows in pre-war grand prix racing, Audi has never been a player in modern F1 racing, though recent rumors have linked it to a potential foray – spurred by the arrival of sister-company Porsche on its home turf at Le Mans, the departure of several of its key endurance drivers and the hiring of former Scuderia Ferrari chief Stefano Domenicali. Porsche had similarly considered an F1 program before getting the go-ahead to compete with Audi at Le Mans. As for the prospect of Mercedes competing in other international racing series, Zetsche added that year-long preparations for 24 hours of racing at Le Mans didn't present a good cost-benefit ratio in his estimation, but that Formula E (where Audi currently supports a quasi-works entry) would be worth a closer look.