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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Mercedes calls CLA 'best launch in 20 years' as it warns dealers of tight supplies

It's still in the early going, but it's looking more and more like the 2014 Mercedes-Benz CLA is a verifiable home run for the German brand. According to a new report from Bloomberg, the new small car isn't just widening the sales gap between Mercedes and BMW, it's attracting a new, younger breed of customers into the brand's showrooms. But that early success is straining supplies of the turbocharged four-door.
Dealers have been warned that the first half of 2014 will see limited supplies for CLA, with a letter to dealers indicating that "tight inventories and low days supply" will exist from February through June, despite the car's Kecskemét, Hungary plant running at full tilt.
"This is our best launch in 20 years," said Steve Cannon, the US boss for Mercedes. "The CLA has been a phenomenal success right out of the gate." The numbers certainly support that. We reported in early October that Mercedes moved 2,300 CLAs in its first week on sale, and now Bloomberg is saying CLA sales were almost singlehandedly responsible for Benz's November sales gains. Mercedes' annual sales are up 14 percent through the November, and it's enjoying a healthy 7,600-car lead over BMW.

Hollywood stars drink hydrogen B-Class F-Cell emission water in Death Valley [UPDATE]

A plug-in electric vehicle can be used to power a house during a winter storm, but if you're more worried about the heat of, say, Death Valley, then maybe you'll want a Mercedes-Benz B-Class F-Cell along. That's the message of a new video from Daimler and starring Diane Kruger (Inglourious Basterds) and Joshua Jackson (Fringe) that promotes the company's hydrogen-powered car. The gist? You can drink the tailpipe emissions. The two Hollywood stars drove in Death Vally without any water in their F-Cell but had a special tank hooked up to the tailpipe to collect the H2O drips as they drove in 100+ degree temperatures. There's a reason these two actors were chosen, since they've been driving an F-Cell in their daily lives for two years, according to the Diamler press release. The text is, shall we say, a bit hyperbolic - "Their lives rely on the emissions of the B-Class F-CELL" it says, totally ignoring the film crew that is obviously along for the ride and more than likely had a few bottles with them. Also, when the California Fuel Cell Partnership promoted the same idea a few years ago, it clarified that, "A fuel cell doesn't produce enough water to fill your glass. ... If fact, fuel cells produce about the same amount of water as gasoline vehicle – about 1/3 cup for a full day of driving." Thus, this whole thing is a Hollywood stunt, but it's a visually effective one. See for yourself in the mini-movie below. UPDATE: Daimler has told AutoblogGreen that there was no "extra Hollywood magic" needed for the water collected in the video. Instead, Madeleine Herdlitschka, who works at global communications for Mercedes-Benz Cars, said, "Considering the technical characteristics, the Mercedes-Benz B-Class F-CELL emits about 9 kg of water vapor per kg of hydrogen while driving. The vehicle has a hydrogen capacity of about 3.7 kg, what is sufficient for a max. of about 400 km of range. A tailor-made construction, designed by the production company Markenfilm Crossing in cooperation with our fuel cell experts, made it possible to collect the water in a tank - previously cooling the vapor with a specially designed pipe system." This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.