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Watch these Super Bowl car commercials [UPDATE]

On Sunday, February 3, the New England Patriots take on the Los Angeles Rams in Super Bowl 53 at Mercedes-Benz Stadium in Atlanta, Georgia. Some will watch because of the storyline of the old-school dynasty facing off against the new-school wunderkinds, but a large chunk of people will solely be watching for the commercials. Lucky for those who slot into the latter category, many of the manufacturers release their super bowl ads ahead of time, or have simply opted to release the commercials only online. Scroll down to see what car companies have already shown their cards. Audi Audi goes the comedic route in its clip for the Big Game. It starts with a grandpa showing his grandson a gorgeous Audi e-tron GT tucked away in a garage before he's shaken awake. Turns out he was just choking on a cashew in his cubicle at his boring job. Dodge Dodge does what it knows: create enough smoke to punch more holes in the ozone layer. Set to "The Devil Went Down to Georgia (the Super Bowl is in Atlanta, get it!?), a Challenger SRT Hellcat widebody, Charger SRT Hellcat, and Durango SRT are seen ripping through a city, leaving a trail of rubber crumbs in their wakes. Genesis Genesis has not yet released a commercial prior to the Super Bowl, but it is the official luxury vehicle of the NFL. Because of this, Genesis is hosting a fan experience for 10 days before the game. It will showcase the brand's cars, offer games, and have photos opportunities and autograph days. Hyundai Jason Bateman alert! Hyundai is one of the few companies to hook a major celebrity for its advertisement, and the casting is perfect. Bateman plays a doorman who takes people to various terrible events in life, including root canals, the middle seat, and shopping for a car. The ad centers around Hyundai's Shopper Assurance, which is Hyundai's new method for car shopping. Jeep An old 1963 Jeep Gladiator finds its strength in the crusher and transforms into a a new 2020 Gladiator, with a firm declaration that the nameplate is officially back. Kia Through Kia's commercial, a young boy wonders out loud what it'd be like if the millions spent on Super Bowl commercials were used to help others.

2017 Infiniti QX30 First Drive

If you've heard anything before about this car, the 2017 Infiniti QX30, it probably has to do with its corporate parents, an odd couple if there ever was one. Renault-Nissan, Infiniti's corporate overlords, inked a deal with Mercedes-Benz to share some mechanical components and platforms. That deal put a new, very modern 2.0-liter turbocharged inline-four under the hood of the Q50 and was the genesis of what you're looking at here. What are you looking at here? We drove this car in 2015, when it was called a Q30 – originally it was going to be the lower-riding counterpart to the slightly jacked-up QX30. Then Infiniti decided it'd make more sense to sell all variants of this vehicle as CUVs in the US, so we have three slightly different flavors of the QX30 instead. There's the normal version; the Sport, which is 0.6 inches lower; and the AWD, which is 1.2 inches higher. Infiniti brought us to Seattle to sample the Sport and AWD flavors on a semi-circumnavigation of the Puget Sound. It didn't rain a drop, thanks for asking, and instead was sunny and mild the whole time. It's easy to make the QX30 sound more confusing than it actually is. This is essentially a Mercedes-Benz GLA250 with full exterior styling and partial interior design by Infiniti, built in the UK alongside several other Nissans. The powertrain and chassis, including the optional AWD system, were all "co-developed" with partner Daimler, with final calibration and tuning by Infiniti engineers. Here's another way of explaining it: Infiniti needs an entry-level car to appeal to new premium car shoppers, and the QX30 is the prescription. It's a hatchback that's been given the mildest of CUV treatments and a lot of marketing descriptors. That's because hatchbacks are sales death in America. In Europe, they'll see right through the CUV posturing and realize it's just a hatchback offered in three different suspension heights. Whatever you call it to make it palatable to Americans, it's a useful little vehicle. This car is mechanically identical to the Q30, so there are some things we can gloss over. Both are powered by a transverse-mounted 2.0-liter Mercedes inline-four. It's a turbocharged, direct-injection gasoline engine, and it sure feels like one. It sounds like a rock tumbler full of nickels and runs out of breath at about 5,000 rpm. All versions make 208 hp at 5,500 rpm and 258 lb-ft of torque between 1,200 and 4,400 rpm – more than adequate but less than thrilling.

Mercedes mulling Renault-based entry-level X-Class?

Somewhere in between the Smart brand and the all-new A-Class (pictured above), Daimler is said to be readying a smaller entry-level product for the Mercedes-Benz brand to compete with models like the Audi A1. According to AutoBild, Mercedes-Benz will get a new hatchback based on a platform from its recent partnership with Renault-Nissan, and it could be called the X-Class.
Expected to debut by 2018, the Mercedes-Benz X-Class could be offered in sedan, hatchback and crossover variants, and it would likely have a starting price below the $20,000-euro mark. Power would come from either a 1.0-liter inline three-cylinder engine or a 1.5-liter inline-four, and the car would likely be built in a low-cost nation in order to make the financials work. Wearing the Mercedes-Benz name, the X-Class would have to exhibit more distinguishable luxury and styling to set itself apart from the models that helped provide its underpinnings.