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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Rain prolongs the Championship battle | 2016 Brazilian Grand Prix recap

Rain and an old-school circuit are the antidotes to Formula 1's constricting technical regulations and Tilke tracks. At Brazil's Autodromo Jose Carlos Pace – otherwise known as Interlagos – rain Saturday night and on race day washed away everyone's careful plans, except for those of the man at the front of the pack. Lewis Hamilton put his Mercedes-AMG Petronas ahead of the field throughout the weekend. On Sunday, a storm-delayed start behind the Safety Car assured Hamilton of a clean path to the lead and a clear track. The Briton didn't waste it, pulling out a gap on teammate Nico Rosberg behind, and Rosberg appeared to have no interest in going hard after Hamilton. Safety Cars and red flags kept resetting the gap to zero, though. After the Mercedes-AMG GT S led the first seven laps, it emerged again on Lap 13 for another six laps when Marcus Ericsson crashed his Sauber. Seconds after racing resumed, Kimi Raikkonen aquaplaned his Ferrari into the wall on the front straight. That caused the first red flag, leading to another eight-lap Safety Car interval, then a second red flag stoppage due to conditions on Lap 28, then three more Safety Car laps, and then, finally, racing again. Hamilton never surrendered his lead. The Briton changed tires once during a stoppage, and drove fast enough to cover the full race distance despite the intermissions. Afterward, he said "it was a very easy race." Rosberg had it harder, defending against the preternatural Max Verstappen in third. Barring misfortune it's already clear the Red Bull pilot has at least one Driver's Championship in his career future. In Brazil the young Dutchman drove like he's worthy of the hardware right now. After Verstappen passed Rosberg for second on Lap 34, the Red Bull driver pitted for intermediate tires on Lap 44 – a huge gamble in the conditions – coming back out in fifth. That tire wager failed, giving Rosberg a safe position in second when Verstappen had to pit for extreme wets on Lap 54 of 71. The teenager re-emerged in 16th. Over the race's final 17 laps Verstappen passed 13 drivers at six different places on track. He ran it close-but-clean a couple of times, especially when getting around Sebastian Vettel and Sergio Perez, but he was simply untouchable. Not only did the Dutchman score an amazing third place, he put in what could be the drive of the season.

Mercedes-Benz B-Class Electric Drive gets official US launch

It's finally time to plug in the first production Mercedes-Benz-branded electric vehicle in the US. The Daimler division, which also sells a few of its battery-electric Smart ForTwo vehicles here in the states, has officially launched sales of the Mercedes-Benz B-Class ED. Even better, the US will be the first market in the world to give the general public access to the new plug-in. As with many other EV debuts, the flyover states will have to wait a bit. Mercedes-Benz is only selling the B-Class ED in 10 coastal states, including California, Oregon, New York, New Jersey, Maryland and Maine, and hasn't said anything about when a broader release might happen. Earlier this month, the US Department of Energy rated the B-Class electric with an 87-mile single-charge range, which is comparable to that of the Nissan Leaf and BMW i3. The other shoe dropped, though, when it was revealed that the model has an 84 miles per gallon equivalent rating, which is about 30 percent less then both of those other EVs. The culprit for the model, which puts out 177 horsepower and has a base price of $41,150, is its heavier curb weight. Check out Autoblog's "First Drive" impressions here.