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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

2014 Mercedes B-Class ED battery much bigger than previously stated

There was something unexpected hiding in the new configurator for the 2014 Mercedes-Benz B-Class Electric Drive: a $600 "Temporary range extender." Since we've never heard of such a thing, we had to click through for more. The official explanation runs like this: A suite of options to further increase your driving range includes added insulation of the doors and roof for to increase climate-control efficiency, along with an electrically heated windshield and a range-extending charge function. By pressing a button on the console prior to charging, the maximum charge level for battery will increased for the next charge cycle. The higher-capacity charge can provide up to 17 additional miles of range. The passive features that increase range should be standard in all models, we think. But we were more curious about the battery charge situation. How do you increase a maximum? And is it a good idea to do so? The configurator includes this disclaimer, after all: Range extender should only be used on a limited basis, and could shorten battery life if used excessively. How much is excessive? We investigate below. The B-Class ED has, according to the specs, a 28-kWh battery. First, let's understand what this "temporary range extender" is all about. The B-Class ED has, according to the specs, a 28-kWh battery. But Terry Wei, from the Mercedes-Benz USA product and technology communications department, confirmed to AutoblogGreen that the B-Class ED is actually hiding a 36-kWh battery, but the automaker is calling it a 28-kWh battery because that's how much energy capacity is used in day-to-day use. Most automakers publicly claim the actual capacity and then admit they use a percentage of it. The Chevy Volt, for example, has a 16.5-kWh battery pack, but a "full charge" only fills up around 65 percent of that. In the B-Class ED, the 28 kWh of useable energy provides an EPA-certified 87 miles of range. But, since there are eight kWh of reserve, the temporary range extender (we think of it as a software update accessed by a button) can access some of that and offer the aforementioned 17 miles. Now that we know what we're dealing with, this reminds us of an evolved version of the "remote wireless charging" feature that was touted in the Reva EV. Wei said that the reason the feature is optional is because Mercedes doesn't think most people will need it. Eighty-seven miles is plenty for your average EV driver, but when you want to have 100+ in the tank, you can.

2023 Mercedes-Maybach S 680 by Virgil Abloh is maximum fashion with a V12

If the Mercedes-Maybach S 680 wasn’t already exclusive enough for you, listen up. This is the limited-edition Maybach by Virgil Abloh version of the Mercedes-Maybach S 680, and there will only be 150 of them built for the world. The vehicle is the result of a collaboration between Virgil Abloh and Mercedes chief designer Gordon Wagener. Mercedes says the design was finalized prior to AblohÂ’s passing in November 2021. In case youÂ’re unfamiliar with Abloh, know that he was many things throughout his life. HeÂ’s known best for being a fashion designer and entrepreneur, but he was also an artist, philanthropist and architect. As for the car itself, the exterior uses a two-tone paint combo that you might recall from the Project Maybach electric off-road coupe. The bottom half is meant to make you think of sand, while the top half contrasts that in a glossy Obsidian Black finish. The window frames lose their bright look and are painted black to make it as monolithic as possible from the side. Even the forged wheels are painted in the sandy hue. The same theme continues for the interior. ItÂ’s a black and tan two-tone throughout, and MercedesÂ’ Nappa Leather is used to cover surfaces. A unique Mercedes-Maybach and Virgil Abloh logo is inscribed on the center console to denote this carÂ’s special-edition status. YouÂ’ll see the same logo on rear cushions, headrests and door sills. Mercedes even went so far as to modify the infotainment system and its controls for this special edition. The “home” button gets a sandy Abloh theme, and so do the selectable apps on screen. TheyÂ’re decorated with fashion accessories, and theyÂ’re hopefully still as easy to depict and use as MercedesÂ’ standard MBUX icons. As for extras beyond the car itself, every one of these special-edition models comes with a wooden box emblazoned with the Mercedes-Maybach and Virgil Abloh logo. Inside the box, youÂ’ll find a 1:18 replica of the car, a carabiner hook and your two keys. YouÂ’re also going to get a car cover featuring the Virgil Abloh logo with the car, but this one doesnÂ’t fit in the box. If you really want to look the part next to your car, there is a whole line of clothing designed by Virgil Abloh that is launching today, too. It comprises clothing done in shades and hues similar to the car, so you can truly look the part hopping out of your Virgil Abloh Mercedes-Maybach.