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Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

2015 Malaysian F1 GP springs hot, humid surprises [spoilers]

In the two weeks since Australia both Mercedes and Ferrari spoke of the improved performance from their respective cars. In Malaysia, Ferrari showed it. Lewis Hamilton still put his Mercedes-AMG Petronas on pole position, but Sebastian Vettel got within two whiskers of the Brit, lining up second just 0.074 behind. Afterward, Vettel said Ferrari could win the race if everything went well. But in qualifying we didn't know how much of Ferrari's performance was truly down to the car and how much was down to the wet weather that struck near the beginning of Q2. The rain didn't hamper Nico Rosberg's run – the German said "I just didn't drive good enough" – and he took third spot in the second Mercedes-AMG Petronas. Showing what the Infiniti Red Bull Racing chassis can do when the power unit is working properly, teammates Daniel Ricciardo and Daniil Kvyat grabbed fourth and fifth. Whippersnapper Max Verstappen, in his second race, qualified in sixth with an excellent drive through the rain; just 0.030 behind Kvyat, he said he could have got fifth if he hadn't had a running problem with his brakes. Williams head of vehicle performance Rob Smedley said he wouldn't complain about Mercedes' advantage, but Felipe Massa has spent the whole season so far banging the alarm about Ferrari's pace. He says Williams has lost its straight-line advantage, part of the reason the first Grove car is back in seventh, while Valtteri Bottas is in eighth. Between them was Romain Grosjean in the Lotus, but he got dropped two positions for a pit-lane infraction in Q2, so he'll be tenth. Ahead of him is Marcus Ericsson in the Sauber, who would lead the charge to turn in another surprise for the Swiss team. But the real surprise came from the Scuderia Ferrari, who, on a bright, sunny day proved that they don't need to add water for race-winning pace. While Hamilton got made usual awesome start at the lights, Vettel channeled that other famous German Ferrari driver and immediately cut across the track to intimidate Rosberg, maintaining his second place position into the first turn. Arguably the race-winning move came three laps later at that same turn, when Ericsson plunged in too fast and swapped ends, beaching the rear of his Sauber in the gravel trap. The safety car came out when the recovery truck emerged to retrieve the Sauber, and nearly all of the front-runners took to the pits to swap out of the medium tires. Vettel, however, didn't.

Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.