2013 Mercedes Benz G-550 (designo Package) on 2040-cars

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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

Recharge Wrap-up: Nissan reveals GT-R LM Nismo, NRG plans eVgo expansion

Nissan has officially revealed the GT-R LM Nismo LMP1 car. The hybrid Le Mans racer uses a biturbocharged 3.0-liter V-6 up front to power the front wheels, plus a kinetic energy recovery system for an extra boost. Football fans likely caught a glimpse of the car in Nissan's With Dad commercial that aired during the Super Bowl, but the company has a couple more videos that show the car off quite well provided below. "This is innovation that excites," Says Nismo president Shoichi Miyatani. "Sustainability is at the top of our agenda, and the technical regulations for Le Mans give us the freedom to pursue new ideas in this area." Read more at Green Car Congress, or in the press release below. The NRG eVgo charging network now operates 120 DC fast charging stations in California. 60 of those are "Freedom Stations," offering both CHAdeMO and CCS charging cables, and 52 more of these are in the works. NRG plans to expand the eVgo network to 25 US markets in the next two years (up from the current 10), including chargers in Tennessee, as well as linking cities along the near entirety of the East and West coasts. Read more at Green Car Reports. Tesla has opened its 20th Supercharger station in the UK. The company says it will offer full UK coverage by the end of 2015. As of now, the Supercharger network extends as far north as Edinburgh, southwest to Exeter, and to Maidstone in the southeast, which is just up the road from access to mainland Europe through the English Channel Tunnel. Tesla operates more than 1,600 Superchargers worldwide at over 300 stations, with 129 stations and more than 670 Superchargers in Europe. Read more at Hybrid Cars. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan reveals Le Mans challenger during Super Bowl - First glimpse of race-ready Nissan GT-R LM NISMO during Super Bowl XLIX - Innovative new LM P1 racing car is like no other Le Mans car - TAG Heuer, Motul and Michelin revealed as Nissan LM P1 partners YOKOHAMA, Japan Í– Nissan today declared itself ready to take on the world's best sports car manufacturers after revealing a glimpse of its Le Mans challenger – the Nissan GT-R LM NISMO – during the commercial break for Super Bowl XLIX. Last year's Super Bowl was the most watched television program in U.S. television history with over 110 million viewers.