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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Maybach Pullman, S550 4Matic coming next

Mercedes-Benz officially revived the Maybach name as a sub-brand with the reveal of the luxed-up S600 at the LA Auto Show last week, but that's only the tip of the proverbial iceberg when it comes to the German automaker's new plans for its uber-prestige marque. Motor Trend reports that Mercedes is planning two additional Maybach variants to launch in the near future, both of them also based on the S-Class. First up, we're told to expect the even longer Pullman limousine to launch, complete with Maybach treatment, at the Geneva Motor Show next March – although this model won't necessarily be offered in America. Whether it will or not, the Mercedes-Maybach S600 Pullman will be even bigger, more luxurious and more expensive than the one just unveiled. What is being planned for US customers, however, is an Maybach S550 4Matic. Mating the 4.7-liter twin-turbo V8 to all-wheel drive would be a boon for wintery upscale markets, and is reportedly a more feasible option than trying to pair the V12 to the 4Matic system. As for other model lines, we've heard rumors of a Maybach GL-Class utility in the pipeline, but have yet to receive any such confirmation. Car confirms, however, that we shouldn't expect to see AMG versions of Maybach models. The two are being cultivated as separate pillars atop the Mercedes range – one focused on performance, the other on luxury – and never the twain shall meet. The previous model line did breed a sportier Maybach 57 S, however, and we wouldn't be surprised to see a similar treatment applied to one of the new models should Daimler find there's demand. In related news, MT also reports that a new S-Class Cabriolet is coming around the corner, and that the G550 is preparing to drop its aging 5.5-liter V8 in favor of the GL's 3.0-liter twin-turbo V6.

2017 Infiniti QX30 price anounced ahead of September launch

The 2017 Infiniti QX30 will start at $30,945 for the base model and will max out at $39,495 for the Sport trim. The oversized hatchback will be available in six different trims: the QX30, QX30 Luxury, QX30 Premium, QX30 Sport, QX30 Luxury AWD, and QX30 Premium AWD. There will also be a 2017 QX30 Reservation Program for buyers interested in getting their hands on the car first. Buyers in the program will be able to choose from a selection of gifts to go along with their new QX30. The QX30 Luxury starts at $33,595, while its AWD variant is $1,800 more. The QX30 Sport, which is front-wheel drive only and is 0.6 inches lower than the rest of the lineup, is priced at $39,495. The QX30 Premium will start at $36,295 with the QX30 Premium AWD commanding an additional $2,400. All trims are powered by a 2.0-liter turbocharged inline-four that puts out 208 hp and sends power to a seven-speed dual-clutch gearbox. While the QX30 borrows a lot of components from the Mercedes-Benz GLA-Class, it's priced lower than its German counterpart. The Mercedes GLA250 starts at $33,775, while the GLA250 4Matic is priced at $34,775. The QX30 also comes in under the Acura RDX ($36,510), BMW X1 ($34,095), Audi Q3 ($34,625), and the larger Lexus NX 200t ($35,915). The QX30 will hit showroom floors in September.Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Featured Gallery 2017 Infiniti QX30 View 19 Photos News Source: InfinitiImage Credit: Infiniti Infiniti Mercedes-Benz Crossover Hatchback Luxury infiniti qx30