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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Top horsepower-per-dollar cars in 2017

Bang for the buck. That quasi-scientific statistic is bandied about by motor heads everywhere from classrooms to barrooms, though the truth of the matter is that it's exceedingly complex to measure. A fair performance-per-dollar index would include something like cross-referencing MSRP (Manufacturers Suggested Retail Price) with point-to-point times on a track or driving route, which is obviously hard to do comprehensively. But, for the sheer joy of talking about cars and playing with a big spreadsheet, there's always the horsepower-per-dollar index, which is more straightforward, albeit hilariously flawed. There are vagaries even with this simple formula, of course: MSRP for vehicles can change at a moment's notice, to say nothing of the bottom-line shifting that happens with local deals or showroom negotiation. For this list we're running with the straight MSRP wherever possible, and as recently reported as we can get it. All the vehicles on this list are 2017 models, and all trims are reported where the lowest price and differing power levels intersect. Some choices were made for personal preference and some for sanity, avoiding things like all 48 trim levels of the Ford Transit, all with the same horsepower). If this list were a simple top ten, or even a top fifty, you'd be bored to tears with all the red, white and blue that is represented. Following perfectly with conventional wisdom, American cars really do lead the world where hp/$ is concerned. So, for the sake of variety (and the sheer joy of seeing a minivan 'win' one round of this thing) I've sorted out some top five and bottom five lists for broad power categories. Let's dive in. Less Than 100 Horsepower Okay, okay, this is hardly a category we'll grant you. But we've often tried to click off all the sub-100-hp cars on sale in the US, and making this list gave us an excuse. It also illustrates that none of these smallish vehicles bring cheap horsepower to the table - for that you'll need a motorcycle. The segment-leading Chevy Spark (above) asks just over $139 for each hp, and that Smart Fortwo Electric Drive has hp on sale for about the same price as its very distant family cousin, the Mercedes-Benz SL65 AMG (insert your favorite Smart joke here... we know you want to).

2016 Mercedes-AMG GLE63 S Coupe 4Matic brings big power to go with massive name

Mercedes-Benz hopped into the luxury crossover coupe market with both feet with the recently debuted GLE-Class Coupe. While the existence of beauty in this segment is still up for debate, the Merc really gives the BMW X6 a direct competitor. With the newly unveiled 2016 Mercedes-AMG GLE63 S Coupe 4Matic, the engineers from Affalterbach are now also turning their sights on their rivals from BMW's M division. Don't let the name fool you. The GLE63 AMG Coupe eschews the twin-turbo 4.0-liter V8 from the C63 AMG in favor of an even bigger power source. This crossover uses the company's thundering 5.5-liter twin-turbocharged V8 with stop/start that pumps out 577 horsepower and 561 pound-feet of torque – 10 hp and 8 lb-ft more than the X6 M. The deep well of muscle means the sprint to 62 miles per hour takes just 4.2 seconds; faster than you can say the coupe's mile-long official name. The AMG Speedshift Plus 7G-Tronic seven-speed automatic gearbox routes all of that grunt to all four wheels with a 40:60 front/rear split. The styling of this beast gets a special nod from AMG by being the first CUV from the company to get its A-wing grille. Even if the rest of the design can be polarizing, this portion looks fantastic. The airfoil in the bumper is supposed to look like a stylized A, and from some angles, the wing almost appears like its just floating there. Each side of the GLE63 features black wheel arch flares, and around back there's a small lip spoiler on the tailgate. It's complimented by a new rear apron that has air outlets at each corner, integrated tailpipes and a diffuser in the center. Being a Mercedes-AMG, buyers sit in the lap of luxury inside. The seats are covered in Nappa leather with AMG crests on the headrests. The performance brand's moniker can also be found on the three-spoke steering wheel, and the instrument panel even gets covered in black Nappa. Obviously, if this isn't enough for potential buyers, Mercedes has a ton of options on hand. They include performance-oriented items like a sport exhaust system, 22-inch wheels and carbon fiber engine cover, but there're also more opulent choices like the fragrance mister and a high-end Bang & Olufson sound system. Scroll down for all the details on the much more powerful GLE Coupe. The new Mercedes-AMG GLE63 S Coupe 4MATIC Driving performance reinterpreted Affalterbach/Detroit.