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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Mercedes harkens back to tortoise and hare for AMG GT Super Bowl spot

With just six automakers scheduled as advertisers during this year's Super Bowl, they sure aren't trying to keep things a surprise ahead of the kick off. After already teasing its spot days ago, Mercedes-Benz is the latest to fully reveal a minute-long commercial for the game. The whimsical ad modernizes Aesop's age-old fable about the race between the tortoise and the hare with a dose of muscle from the 2016 Mercedes-AMG GT S. The spot, titled Fable, starts exactly as you would expect, with a forest full of animals congregating to watch the boastful hare race the steady tortoise. Although, this race apparently takes place in Germany because the turtle eventually stumbles upon the AMG factory and its latest twin-turbocharged sports coupe. The commercial isn't quite as gripping as Mercedes' 2013 Super Bowl ad for the CLA-Class with Kate Upton and Willem Dafoe as the devil, but the new one might be an opportunity for much of the audience to see the GT for the first time. See for yourself, above.

New details emerge on forthcoming Mercedes-Benz SLC

Last we heard, the Mercedes-Benz SLC had been put on indefinite hold, but now Car Magazine is reporting that the Porsche 911-fighting "Baby SLS" coupe could be on sale by 2015. Riding on a modified SLS AMG chassis, the smaller and lighter SLC could be priced in the sub-$100,000 price bracket.
We'd already heard that the new car would feature conventional doors (instead of SLS-like gullwing doors), but this report focuses on some of the possible powertrains Mercedes-Benz is likely to use. At launch, the SLC could offer a pair of V8-powered models - a 485-horsepower SLC and a 585-hp SLC S - both being powered by a 4.0-liter twin-turbo V8. About a year after launch, a new V6 model could emerge giving the SLC an estimated 333 horsepower and its lowest price point.
It also sounds like the car's name hasn't been completely finalized as some people within Mercedes are favoring a return of the SLR name.