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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-Maybach spied inside and out sporting the huge S-Class screen

A new Mercedes-Benz S-Class is well on its way, and that means a new Mercedes-Maybach is following right behind it. We were introduced to the new Mercedes-Maybach strategy over five years ago. At the end of 2019, Mercedes added to the small collection with the GLS 600, bringing an SUV into the Maybach fold. These spy shots mark our first good look inside and outside the next-gen Mercedes-Maybach sedan. We’ll point out the massive screen first. Photos of this huge slab of screen have largely shown it turned off. Now, we get a solid look at the display all lit up and running MercedesÂ’ next iteration of MBUX. The icons and UX look a whole lot like MercedesÂ’ current infotainment system design, just blown up to a much larger size. Mercedes is surely going to hit us with some new out-there features we didnÂ’t know we wanted and may not even use, but thatÂ’s the way it goes with excessive luxury. The gauge cluster is pretty standard for new Mercedes with a flat digital screen. An “EQ” emblem displayed in the cluster also indicates that Mercedes plans to implement its EQ Boost mild-hybrid tech with the turbocharged engine(s) offered in this new generation. The current car comes in S560 (V8) and S600 (V12) variations. We don't know what MercedesÂ’ powertrain plans are for the time being, but the GLS 600 uses 48-volt technology with its 4.0-liter twin-turbo V8 and makes 550 horsepower and 538 pound-feet of torque. Ideally, the smooth and silky V12 sticks around in the top-shelf S-Class as well. As for the design, itÂ’s exactly what one might expect from a Mercedes-Maybach. The wheelbase is stretched compared to the regular S-Class weÂ’ve spied before, and it has the signature slatted grille. Pop-out door handles appear to be carried over from the new S-Class, too. We expect the new S-Class isnÂ’t far from a reveal. ThereÂ’s a chance it still breaks cover this year, even as most automakers face delays from the coronavirus. Once itÂ’s out, the Mercedes-Maybach is likely to follow soon after. Related video:

Formula One speeds towards radical thousand-horsepower shakeup

The teams, the drivers, the fans, the circuits... few, if any, were satisfied with how Formula One has shaped up since the current regulations took hold last year. But that doesn't mean they aren't working on it. At a recent meeting of the F1 Strategy Group, the leading parties in the sport outlined a new framework that would radically shake up the cars themselves while keeping costs in check. And the biggest change could see the engines producing around 1,000 horsepower. Although a proposal put forth by Ferrari to ditch the current V6 hybrid engines in favor of new twin-turbocharged units was rejected by Honda and Mercedes, the members of the group approved in principal to increase the fuel flow in the existing engines to dramatically boost output. As it stands, the current 1.6-liter turbocharged V6 engines develop around 600 horsepower, with an additional 160 or so kicked in by the electric Energy Recovery System, for a combined output of about 760 hp. What's not clear at the moment is whether the increased fuel flow would necessitate either the return of mid-race refueling (currently banned) or the installation of larger fuel tanks. Red Bull and McLaren also submitted proposals to radically redesign the shape of the cars as well, however a more evolutionary approach was adopted instead. Though far from finalized, the new design would keep the same basic form of the current chassis, but with adjustments to make them more aesthetically pleasing while producing more downforce. Wider tires are also said to be part of the mix. With more power and more grip from the tires and aero, the resulting cars would most certainly end up going much faster than the current ones, which are already starting to nudge the lap records at some of the circuits, many of which were set during the V10 era. The F1 Strategy Group is made up of representatives of the FIA, Formula One Management and six leading teams. The next step will be for the teams' technical directors to iron out how to implement what their bosses have agreed to. If they settle the details fast enough, the revised regulations could be pushed through in time for next season. News Source: AutosportImage Credit: Mark Thompson/Getty Motorsports Ferrari Honda Infiniti McLaren Mercedes-Benz F1