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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

Mercedes, Renault-Nissan to work together on truck project

Just a few weeks ago, Mercedes-Benz barged into the automotive world with news of a pickup as a mysterious but enticing future model from the German brand. Rumors of a possible collaboration with Nissan followed, but Renault-Nissan Alliance CEO Carlos Ghosn refused to give any clear details. That speculation is now over, because the automakers made their truck partnership official. This new information reveals that the Mercedes truck won't be a full in-house creation from Daimler. For example, the pickup will share some of its underpinnings with the latest Nissan NP300 Navara. The German company's engineers, however, will work to change the design to their liking. Also, as in the rendering, Mercedes will use a double-cab body for the model. "Thanks to our well-established partnership with the Renault-Nissan Alliance, we are able to drastically reduce the time and cost to enter this key segment." Daimler Chairman Dr. Dieter Zetsche said in the company's release. Nissan will play a further major role in the project by helping Renault develop a pickup based on the Navara as well. By 2020, all three trucks will be built together in Cordoba, Argentina, for Latin American markets and in Barcelona, Spain, for other parts of the world. Mercedes will target both regular customers and commercial buyers with its truck. While still not officially slated for North America, there's a chance that the Mercedes truck might be sold here. The US arm of the company reportedly has until the end of the year to decide to offer it with some added luxury-oriented upgrades compared to the rest of the world. Daimler & Renault-Nissan Alliance expand cooperation to 1-ton pickup trucks April 07, 2015 Daimler & Renault-Nissan Alliance expand cooperation to 1-ton pickup trucks Nissan and Daimler to jointly develop midsize pickup truck Mercedes-Benz pickup to share some of the architecture with the all-new Nissan NP300 Mercedes-Benz vehicle to be engineered and designed by Daimler to meet specific needs of its customers Mercedes-Benz pickup will target Europe, Australia, South Africa and Latin America Pickup trucks to be built in Barcelona, Spain, and Cordoba, Argentina Latest milestone in the five-year strategic cooperation between Daimler and the Renault-Nissan Alliance STUTTGART/PARIS/YOKOHAMA –The Renault-Nissan Alliance and Daimler AG will expand their five-year strategic cooperation into the pickup truck segment.

We drive the Bronco Sport Sasquatch, Hummer EV SUV and more | Autoblog Podcast #846

In this episode of the Autoblog Podcast, Editor-in-Chief Greg Migliore is joined by Road Test Editor Zac Palmer. Zac recently went down to Tennessee to drive a prototype of the 2025 Ford Bronco Sport Sasquatch. Meanwhile the two also spent time in the 2024 GMC Hummer EV SUV, 2024 Mercedes-AMG GLA 35 and 2024 Lexus LS 500h out of the fleet in Michigan. In the news, Rivian deals with a fire at its Normal, Illinois plant, Formula 1 comes back strong, and Volkswagen prices the ID.Buzz. Lastly, the two debate what old, executive sedan you should buy in a Spend My Money segment. Send us your questions for the Mailbag and Spend My Money at: Podcast@Autoblog.com. Autoblog Podcast #846 Get The Podcast Apple Podcasts – Subscribe to the Autoblog Podcast in iTunes Spotify – Subscribe to the Autoblog Podcast on Spotify RSS – Add the Autoblog Podcast feed to your RSS aggregator MP3 – Download the MP3 directly Rundown Cars we're driving 2025 Ford Bronco Sport Sasquatch 2024 GMC Hummer EV SUV 2024 Mercedes-AMG GLA 35 2024 Lexus LS 500h News Fire at the Rivian factory Formula 1 is back Volkswagen ID.Buzz gets a very high price Spend My Money Feedback Email – Podcast@Autoblog.com Review the show on Apple Podcasts Autoblog is now live on your smart speakers and voice assistants with the audio Autoblog Daily Digest. Say “Hey Google, play the news from Autoblog” or "Alexa, open Autoblog" to get your favorite car website in audio form every day. A narrator will take you through the biggest stories or break down one of our comprehensive test drives. Related Video:  We check out the Rivian R1S and R1T along with 3 other surprises This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings.