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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Child cobalt miners: Automakers pledge ethical minerals sourcing for EVs

BERLIN - Leading carmakers including Volkswagen and Toyota pledged on Wednesday to uphold ethical and socially responsible standards in their purchases of minerals for an expected boom in electric vehicle production. Demand for minerals such as cobalt, graphite and lithium is forecast to soar in the coming years as governments crack down on vehicle pollution and carmakers step up their investments in electric models. To cover its plans for more than 80 new models by 2025, Volkswagen alone is looking for partners in China, Europe and North America to provide battery cells and related technology worth more than 50 billion euros ($59 billion). Talks with major cobalt producers, including Glencore, at VW's Wolfsburg headquarters last week ended without a deal. More than half of the world's cobalt comes from the Democratic Republic of Congo, a country racked by political instability and legal opacity, and where child labor is used in mines. On Wednesday, a group of 10 leading passenger-car and truck manufacturers announced an initiative to jointly identify and address ethical, environmental, human and labor rights issues in raw materials sourcing. The partnership dubbed "Drive Sustainability" consists of VW, Toyota Motor Europe, Ford, Daimler, BMW, Honda, Jaguar Land Rover, Volvo Cars and truckmakers Scania and Volvo. The alliance "will assess the risks posed by the top raw materials (such as mica, cobalt, rubber and leather) in the automotive sector," said Stefan Crets of the CSR Europe business network. "This will allow Drive Sustainability to identify the most impactful activities to pursue" to address issues within the supply chain.Reporting by Andreas Cremer.Related Video: Image Credit: Michael Robinson Chavez/The Washington Post via Getty Images Green BMW Ford Honda Jaguar Land Rover Mercedes-Benz Automakers Toyota Volkswagen Volvo Green Automakers Green Culture Electric Scania ethics mining

Race recap: 2015 Singapore Grand Prix full of odd sideshows

What greeted the Formula One teams in Singapore? Confusion. The haze was so thick that observers wondered if the race would be held at all. Then practices began, and Mercedes-AMG Petronas driver Nico Rosberg took the first one, but the team fell away after that. Mercedes said it couldn't get the tires turned on, but no one believed the Silver Arrows was in genuine trouble. Then qualifying set the confusion in stone. Ferrari driver Sebastian Vettel laid down the best time in Q3, taking the team's first pole position since Germany in 2012. Daniel Ricciardo got his Infiniti Red Bull Racing into second, about one tenth behind Vettel. (That may make the team feel better after Ricciardo publicly asked for a better engine than the current Renault unit, and team advisor Helmut Marko said the outfit will quit F1 at the end of this year if it can't get a stronger powerplant for 2016.) Kimi Raikkonen put the second Ferrari in third, Daniil Kvyat put the second Red Bull in fourth. And only then came the Meredes'. Lewis Hamilton's best got him fifth, the Brit saying, "We don't really know what we have got wrong. For some reason the tires are not working on the car. We do the warm-up the same as everyone else and then you see someone one second up the road." For added emphasis on the reversal of fortune, his time was 1.6 seconds behind Vettel's. Teammate Rosberg is next to him in sixth, a further half a second back. Williams is still a hurting a bit on slow tracks, so Valtteri Bottas could only get into seventh ahead of Max Verstappen in the Toro Rosso and teammate Felipe Massa in ninth. When the red lights went out, the 2015 Singapore Grand Prix would get both less interesting and more interesting all the way to the final lap. The men up front got good getaways, and the order into Turn 1 was Vettel, Ricciardo, and Raikkonen. The race finished with those three in that order, never having conceded position. Vettel's Ferrari enjoyed the track so much that he laid a second per lap into Ricciardo for the first five, then relaxed. He'd let the gap come down later in the race a couple of times, but any time he wanted to see what his mirrors looked like without anyone in them he'd take off again. Rosberg took fourth position after holding down sixth for the first stint. It looked like he'd have an even worse day - for a Mercedes driver - when he had problems getting his car started and onto the grid before the race.