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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-Benz C350 Plug-In Hybrid promises 20 miles EV range, 5.9 seconds to 60

Mercedes-Benz has introduced its first hybrid C-Class to the US market with the new C350 Plug-In Hybrid. Despite its fuel-saving purpose, though, this C is not short on firepower. MB paired a 208-horsepower, 258-pound-foot, turbocharged four-cylinder with a 80-hp, 251-lb-ft electric motor for a potent overall output of 275 hp and 443 lb-ft of torque. That translates a 0-60 time of just 5.9 seconds and a top speed of 130 miles per hour. For those that aren't interested in such frivolous numbers, though, the C-Class can still impress in more environmentally friendly ways. It can cover 20 miles to a charge and will hit speeds of up to 80 miles per hour (although not likely at the same time). Naturally, fuel economy figures aren't available at this early stage. Beyond those powertrain changes, the C350 Plug-In is still the same relaxed, luxurious baby S-Class, with a class-leading interior that should really benefit from the quiet ride provided by an electric powertrain. Take a look at our full gallery of live images of the new C-Class hybrid, straight from the Detroit's Cobo Hall. Featured Gallery 2016 Mercedes-Benz C350 Plug-In Hybrid: Detroit 2015 View 12 Photos Image Credit: Copyright 2015 Drew Phillips / AOL Green Detroit Auto Show Mercedes-Benz Hybrid Luxury 2015 Detroit Auto Show mercedes c350 plug-in hybrid

Race Recap: Abu Dhabi GP is reversals, luck, leanness and last dances

We weren't sure if Alter Ego Nico Rosberg, the one who flew into Brazil and showed Mercedes AMG Petronas teammate Lewis Hamilton that he knew also knew how to grab an entire race weekend by the scruff of the neck, arrived in Abu Dhabi. In both Friday practice sessions Hamilton showed Rosberg the way. Then on Saturday, Alter Ego Rosberg took over, taking the last Free Practice session and then pole position by a whopping four-tenths of a second over Hamilton. Thanks to the gimmicky and soon-to-be-obliterated spectre of double points, if Rosberg won the race and Hamilton finished lower than second, the World Championship would remain in German hands. Behind Hamilton came the Williams duo, again, with Valtteri Bottas ahead of Felipe Massa. Daniil Kvyat did swell to put his Toro Rosso in fifth, Jenson Button was just as swell getting his McLaren into sixth. Kimi Raikkonen outqualified his Ferrari teammate Fernando Alonso for the third time this year, the pair taking seventh and eighth on the grid. Kevin Magnussen lined the second McLaren up in ninth, Jean-Eric Vergne making the top ten for Toro Rosso in his last race for the team. To be clear, that was the final grid for race: Daniel Ricciardo and Sebastian Vettel had both qualified in the top ten but were sent to the back of the grid when their Infiniti Red Bull Racing front wings were deemed illegal. They'd start from the pit lane, which was still ahead of Romain Grosjean in the Lotus, who took so many penalties for new engine components that he started the race in Turkey. At lights-out on Sunday, well, it was pretty much lights out. That's when Hamilton got the start of the year, bolting off the line so quickly it didn't take him 100 meters to get in front of Rosberg. The Brit took Turn 1 in the lead, then laid more than a second into the German on the first lap. Rosberg kept close, about 2.5 seconds back, but it was Hamilton's race to lose and everyone knew it; barring a reliability issue or the kind of driving mistake Hamilton hasn't made all year, Britain would have its fourth double world champion. Rosberg was left asking his engineer what kind of strategy they might use to claim first place. That reliability issue did come, but it struck Rosberg on Lap 26 when his entire Energy Recovery System failed, robbing him of 160 horsepower and taxing his brakes.