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Mercedes and VW battling Uber and Apple to spend billions on Nokia mapping division

Whether for autonomous driving or simply better navigation, digital mapping is closely linked with the future of motoring. The sale of a major player in that industry is spurring a showdown between automotive behemoths and tech giants, and it's a fascinating battle to watch unfold. Nokia is selling its Here mapping division, and while the company might not have the name recognition of Google, it controls about 70 percent of the auto market. The business is valued at $785 million, according to Reuters, but is likely to sell for significantly more. Case in point: Uber reportedly submitted a $3 billion bid. Apple has also been rumored to be among those interested in purchasing Here. A trio of German automotive heavyweights is mounting a challenge to Silicon Valley, though. According to Reuters speaking to two unnamed insiders, Daimler, BMW, and Audi are teaming up to submit a joint bid for an undisclosed sum. They're worried that if Here falls under the control of tech companies, then automakers might have limited availability to these vital maps in the future. Nokia bought Here for $8.1 billion in 2007, according to Reuters. The company operates a fleet of vehicles with cameras and LIDAR that drive around the world to create high-definition maps. It also generates even more information by using the GPS data from shipping and trucking companies.

Mercedes-Benz CLA stars in sweeping short with supermodel Karlie Kloss

The Mercedes-Benz CLA earned itself a spot on our list of the top five unveils of the 2013 Detroit Auto Show, and for good reason. The German luxury compact is the first small car from the Silver Arrow that looks suitably premium inside and out. Nowness.com has turned out a new video of the CLA featuring super model Karlie Koss in the lead role. We aren't entirely sure what the premise is, but from what we can tell, it looks as if the CLA comes to life and proceeds to be a giant jerk.
After Koss stops to take a closer look at a white horse, the CLA gives the supermodel the old stop-and-go treatment before leaving her on the side of the road. Eventually, the sedan makes nice, but Koss has to ride shotgun instead of taking the controls herself. You can check out the video below to see for yourself.

Mercedes teases massive new Maybach coupe

Mercedes-Benz hasn't done a lot with its Maybach brand over the last few years. After killing the slow-selling standalone Maybach line, the badge sat unused, until MB slapped it on a luxed-out S600. But today, Mercedes posted a teaser of a new, two-door Maybach on its social media channels. Immediately given away by the Maybach badge on the C-pillar (and possibly one on the nose), we could be looking at a modern-day Exelero – a successor to Maybach's last coupe, a one-off, 700-horsepower rocket ship that deserved all the Darth Vader's car cliches – capable of extremely high speeds and stunning comfort. Everything from the long hood (better to accommodate some monstrous V12 engine) to the windshield's aggressive rake, to the absurdly long tail, signals a 200-mile-per-hour-plus top speed for this concept. And yes, we're thinking this is a concept. Kick the exposure way up with Photoshop and you can see that the side mirrors are too slim to actually function as normal mirrors – they're almost certainly cameras. Other details? Whatever Mercedes calls its new Maybach, it's going to be huge. According to the caption accompanying the teaser, this car is six meters (19.6 feet) long – that's over three feet longer than an S-Class Coupe and nearly four feet longer than a Bentley Continental GT. Like we said, it's enormous. And that's about all we know. Mercedes dropped this teaser out of the blue, nearly two months before the auto show season kicks off in Paris. It's possible the company could continue to tease out a new Maybach concept until early October, but more likely, we'll see an online debut ahead of the Paris show. Stay tuned. Related Video: This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Image Credit: Mercedes-Benz Facebook Paris Motor Show Maybach Mercedes-Benz Coupe Concept Cars Performance 2016 paris motor show mercedes-maybach