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Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Daimler and Geely collaborate to develop 'a highly efficient modular engine'

BERLIN — German car maker Daimler said on Tuesday it will cooperate with China's Geely to build next-generation combustion engines for use in hybrid vehicles. Efforts to share development costs come as the growth potential for combustion engines faces the twin threat of the COVID-19 crisis and stricter fuel-efficiency and emission rules. "The companies plan to develop a highly efficient modular engine," a spokesman for Daimler said, adding that it would be used in hybrid drivetrains and manufactured in Europe and China. Geely declined to comment. The modular engine will be used in cars under different marques at Geely and Daimler, a person familiar with the matter said on condition of anonymity as the companies are still in the early stages of developing the engine. News of the alliance was a surprise to Daimler's works council at its factory in Untertuerkheim, which specializes in electric and gasoline powertrain assembly. "We are speechless. There was not even a discussion about potential alternative manufacturing locations," said Michael Haeberle, the works council chief for Untertuerkheim. "We have the ability to build four-cylinder engines in Untertuerkheim, but there were no talks about it." Daimler said German factories will be retooled gradually to add electric drivetrains production. Most of the next-generation combustion engines will be made in China, business daily Handelsblatt reported. The alliance with Geely, which owns a 9.69% stake in Stuttgart-based Daimler, means that parts of Daimler's existing partnership with Renault could be pared back. A Renault source told Reuters that the Daimler-Geely project does not mean an end of cooperation between Daimler and Renault. Citing Daimler sources, Handelsblatt said the Daimler-Geely pact would save the German carmaker a "triple-digit million sum" — implying an amount above 100 million euros ($119 million) and less than 1 billion euros. Green Mercedes-Benz Volvo Hybrid Daimler Geely

Race Recap: 2016 European GP was a cakewalk for Rosberg

Formula 1 teams had no setup data or tire information for the six-kilometer Baku City Circuit hosting the European Grand Prix, and that's the reason for much of the weekend's excitement. Nico Rosberg snatched pole position after Mercedes-AMG Petronas teammate Lewis Hamilton hit the wall during qualifying. When the lights went out, Rosberg put in a clinical drive way out front to score his second career grand slam: pole position, leading every lap, fastest lap, and victory. Sebastian Vettel put in a similarly lonely drive in his Ferrari to second. The German had little to do on track other than get around his teammate on Lap 28, and that came courtesy of team orders. Sergio Perez started from second on the grid, but a gearbox change after clouting the wall during Free Practice dropped him to seventh. The Mexican cut his way through the field after his sole pit stop on Lap 17 of the 51-lap race, passing Ferrari's Kimi Raikkonen for third on the final lap. It's Perez's second podium in three races after finishing third in Monaco. Force India has five podium finishes in its eight-year history, and Perez's name is on four of them. Raikkonen followed in fourth. Stewards hit the Finn with a five-second penalty for crossing the pit-entry line during the race, so even if Perez hadn't passed him on track, Raikkonen would have been classified fourth. Hamilton's up-and-down weekend ended with a burst of radio messages and a whimper. He climbed from tenth on the grid to fifth in the race, then his energy recovery system began harvesting in the wrong places. The snafu cost Hamilton two seconds per lap compared to the leaders. The trouble came from a switch turned to the incorrect position, but the FIA ban on driver assistance meant Hamilton's engineer couldn't tell the driver how to fix the problem. At one point when Hamilton said he was going to reset the whole car, his engineer replied, "Um, we don't advise that, Lewis." Hamilton finally found the proper setting on Lap 43, but turned the engine down again when he realized he couldn't catch the leaders. Mercedes said that Rosberg had the same issue, but Rosberg fixed it on his own. Valtteri Bottas got his Williams across the line four seconds behind Hamilton. Red Bull teammates Daniel Ricciardo and Max Verstappen couldn't get their tires to work, forcing both racers to pit twice before finishing seventh and eighth.