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Mercedes-Petronas AMG W04 launched to little fanfare, lots of pressure [w/video]

No indoor cocktail hour for the launch of the W04, the newest chassis built by the Mercedes AMG Petronas Formula One team. Instead, Nico Rosberg and Lewis Hamilton spent a morning in photo and video sessions at the track in Jerez, Spain then paused a moment to introduce the car. The team will want the W04 to demonstrate the World Championship credentials of the team personnel and one of the team drivers, instead of the mostly humble performances we've seen over the past three years.
The W04 has been fitted with a new five-element front wing, pushrod front and pull-rod rear suspension, a second-generation Coanda exhaust and an "aggressively packaged" rear end. A small vanity panel, à la Infiniti Red Bull's RB9, covers the stepped nose.
Team principal Ross Brawn has called it "a clear step forward in design and detail sophistication," but as much as we truly respect Brawn's abilities and achievements, we heard him say similar things about the updated W03 last year before almost every race weekend from about mid-season. We really hope he's right this time, and so does the team's newest driver, Lewis Hamilton. We'll do our best to ignore the parallels of the Mercedes F1 team having signed a sponsorship deal with Blackberry, another company trying to find its way back to the top and still struggling, and just point you to the video below of the W04 in action.

Rain prolongs the Championship battle | 2016 Brazilian Grand Prix recap

Rain and an old-school circuit are the antidotes to Formula 1's constricting technical regulations and Tilke tracks. At Brazil's Autodromo Jose Carlos Pace – otherwise known as Interlagos – rain Saturday night and on race day washed away everyone's careful plans, except for those of the man at the front of the pack. Lewis Hamilton put his Mercedes-AMG Petronas ahead of the field throughout the weekend. On Sunday, a storm-delayed start behind the Safety Car assured Hamilton of a clean path to the lead and a clear track. The Briton didn't waste it, pulling out a gap on teammate Nico Rosberg behind, and Rosberg appeared to have no interest in going hard after Hamilton. Safety Cars and red flags kept resetting the gap to zero, though. After the Mercedes-AMG GT S led the first seven laps, it emerged again on Lap 13 for another six laps when Marcus Ericsson crashed his Sauber. Seconds after racing resumed, Kimi Raikkonen aquaplaned his Ferrari into the wall on the front straight. That caused the first red flag, leading to another eight-lap Safety Car interval, then a second red flag stoppage due to conditions on Lap 28, then three more Safety Car laps, and then, finally, racing again. Hamilton never surrendered his lead. The Briton changed tires once during a stoppage, and drove fast enough to cover the full race distance despite the intermissions. Afterward, he said "it was a very easy race." Rosberg had it harder, defending against the preternatural Max Verstappen in third. Barring misfortune it's already clear the Red Bull pilot has at least one Driver's Championship in his career future. In Brazil the young Dutchman drove like he's worthy of the hardware right now. After Verstappen passed Rosberg for second on Lap 34, the Red Bull driver pitted for intermediate tires on Lap 44 – a huge gamble in the conditions – coming back out in fifth. That tire wager failed, giving Rosberg a safe position in second when Verstappen had to pit for extreme wets on Lap 54 of 71. The teenager re-emerged in 16th. Over the race's final 17 laps Verstappen passed 13 drivers at six different places on track. He ran it close-but-clean a couple of times, especially when getting around Sebastian Vettel and Sergio Perez, but he was simply untouchable. Not only did the Dutchman score an amazing third place, he put in what could be the drive of the season.

Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.