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Major Alexa deal will bring Amazon services into more cars

Amazon and its personal assistance service Alexa are partnering with HERE Technologies to create a new connected mobility service powerhouse. Alexa will integrate with HERE's navigation and location services to offer what the two companies are calling a "true voice-first-navigation experience." Alexa will come pre-integrated with HERE navigation on-demand, which the automakers can then enable, which should help cut down on development time. One of the biggest features from this partnership is how directions could be offered and delivered using HERE's Open Location Platform (OLP). Currently, the OLP uses data from several car manufacturers to provide insights into real-time location and traffic. But on Alexa, this could be used to provide directional context. For example, Alexa could say, "Turn right after [such-and-such a building]" rather than just, "Turn right." Amazon has been testing the automotive waters throughout the past decade. Its home-based Alexa-enabled devices are already offered with connections to several manufacturers. To various degrees of integration, it can already pair with Ford, Genesis, Toyota, Lexus, Hyundai and BMW vehicles. At the end of 2018, Amazon took things a step further when it introduced the Echo Auto, a Bluetooth-connected Alexa assistant device that can be physically kept in a car. Currently only available by invitation (its production and distribution have been delayed), the $25 device is essentially a voice service that works together with smartphones and connects to a car's speakers. Users can command it to do a variety of things, including playing music, setting navigation, opening the garage door, finding local stores, making calls, setting reminders, and thousands of other "skills." According to The Verge, nearly 1 million people have already ordered the device. Some (well, probably few) may know HERE Technologies from its maps on Windows Phones. We all know how that turned out, though. Today, HERE has expanded into a multi-function suite that is available in multiple mediums, including many automotive applications. HERE Automotive's connected vehicle services include real-time traffic, parking, weather, fuel prices, hazard warnings, traffic sign integration, and even EV charging stations. These all incorporate and extend the use of HERE's location and tracking programming. HERE is already partnered with BMW, Audi, Daimler, Intel, Mobileye, NVIDIA, and has investments from Bosch, Continental and Pioneer.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof

Mercedes-Benz GLE Coupe is ready to tackle BMW's X6

Under the chiseled hood of the GLE 450 AMG sits a 3.0L, twin-turbo V6 with 362 hp and 384 lb-ft. Years after the polarizing BMW X6 originally hit the market, Mercedes-Benz has finally unveiled its slope-roofed challenger, and much like Munich's Sport Activity Vehicle, we think the new GLE Coupe will split opinions rather dramatically. While it clearly shares its form factor with BMW's X4 and X6, the GLE Coupe's styling is all Mercedes, borrowing the more organic shapes used on the company's most recent new model, the AMG GT. Strips of chrome and the iconic silver arrow logo bisect a large, rectangular grille, while the fascia on the GLE 450 shown above features three rather dramatic lower air intakes. The headlights, meanwhile, fit in with MB's latest styling language. In back, slim, wraparound taillights share some resemblance with the new S-Class Coupe. The cabin is recognizable and looks to be of extremely high quality, with the featured vehicle showing off quite a lot of carbon-fiber trim. A thick-rimmed, flat-bottomed steering wheel dominates the driver's area, while a large, tablet-like display crowns the center stack. The same sort of touch-controlled interface and input dial found on the new C-Class controls the information on that screen. Under the chiseled hood of the GLE 450 AMG, the first of Mercedes' AMG Sport models, sits a 3.0-liter, twin-turbocharged V6. Unlike the 329-horsepower unit in the C400 and E400, the force-induced V6 generates 362 hp and an equally robust 384 pound-feet of torque. It's mated up to a new nine-speed automatic transmission and Mercedes' 4Matic all-wheel-drive system. A new version of the popular Airmatic suspension is being offered with the ADS Plus continuously variable dampers while Mercedes is also fitting its Active Curve System, complete with active roll stabilization. Mercedes doesn't provide many additional details on the GLE Coupe range, as it were. We know about the 450 AMG, but it's not clear whether there will be a GLE 400 or non-AMG 450, or if Mercedes will move it down market and offer a GLE 350 to compete with the X6's xDrive35i. There's also no mention of when or where the new model will debut, although previous reports point to the 2015 Detroit Auto Show. Prices and an on-sale date, meanwhile, have not been revealed. Scroll down for the full press blast from Mercedes-Benz on its newest model, the 2016 GLE Coupe. Premiere: Mercedes-Benz GLE Coupe A sportier choice Stuttgart.