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Mercedes dealers authorized to spend $2,500 on perks for S-Class customers

If you drop $100,000 on a luxury sedan, it seems only reasonable to receive some preferential treatment at the dealership you purchased from. After all, that price isn't just for the car - you're paying for the brand and all the cachet that entails. For Mercedes-Benz, those benefits have apparently been lacking relative to the German brand's luxury competitors.
That's set to change, though, as Automotive News reports that the German brand is placing a much greater emphasis on keeping its customers happy and loyal with its MB Select program. Starting with the new S-Class and spreading to the CLA-Class (and eventually beyond), dealers are being given money - up to $2,500 in the case of the flagship sedan - just to improve the customer experience.
We agree, improving the "customer experience" is quite a vague term, so it's nice that Mercedes USA's CEO, Steve Cannon, offered up some examples to AN at the LA Auto Show. For example, a customer couldn't fit his sunglasses into the overhead compartment. "So we bought him a pair of Ray-Ban sunglasses that fit because of their shape," Cannon said.

2014 Mercedes-Benz E-Class lineup shows its freshened face

Mercedes-Benz showed us its redesigned 2014 E-Class more than a month ago, but the Detroit Auto Show finally gave us a chance to see the full family of mid-size luxury cars and wagons in the flesh. Dieter Zetsche introduced the cars, including sedan, coupe, convertible and station wagon, on stage showing the stylish new design direction.
The wagon and sedan versions (shown as the E400 Hybrid above) will go on sale this spring, while the coupe and cabriolet will hit showrooms over the summer. Check our new gallery of live shots for the entire 2014 E-Class lineup, as well as the previously released press release below.

Mercedes-Maybach previews longer, more lavish S-Class ahead of debut

In some international markets, Mercedes-Benz's new 2021 S-Class will get Level 3 semi-autonomous technology, but chauffeur-driven buyers already enjoy full autonomy. It's for these individuals that Mercedes-Maybach, the firm's extra-luxury division, stretched the sedan's wheelbase and gave it an interior worthy of a private jet. Maybach said it developed its variant of the 2021 S-Class specifically for buyers with a chauffeur. It added seven inches to the sedan's wheelbase, and the additional sheet metal benefits those riding in the back. Standard executive rear seats give passengers a comfortable place to work or rest while they're being driven, and the list of new features added to the sedan include massaging calf rests as well as heating for the neck and shoulders. Although we haven't seen Maybach's S-Class yet, a preview image shows the optional two-tone paint — one of the company's hallmarks — and a chromed Maybach emblem. Up front, it will receive a specific grille with vertical slats instead of the horizontal ones worn by the standard S-Class. An additional serving of chrome-look trim will almost certainly further set the Maybach apart, but it will retain its predecessor's relatively subtle design. Specifications won't be announced until the model's unveiling. Mercedes-Benz confirmed it's phasing out V12s, though the big engine could return for one final round under the hood of the S-Class. Alternatively, Maybach may have chosen to surf the downsizing wave still sweeping across the industry by selecting a 4.0-liter V8. Mercedes-Maybach will introduce the 2021 S-Class online on November 19 at 2 p.m. Stuttgart time, which is 8 a.m. in New York City and 5 a.m. in Los Angeles. Deliveries are scheduled to start during the first half of 2021. When it lands, the sedan will join Maybach's variant of the GLS in showrooms across the United States. Related Video: