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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Mercedes goes boating again with G63 AMG-inspired Cigarette

Cigarette Racing has another Mercedes-Benz AMG-themed boat headed out to sea. After The SLS AMG-inspired 46-foot Rough Rider in 2010 and the C63 AMG Black Series-inspired 50-foot Marauder in 2012, this year's Miami Boat Show will introduce the 42-foot Huntress, theme provided by the G63 AMG.
The latest Cigarette homage is less overly racy than the ones before, befitting a watercraft modeled off a performance SUV, but don't let the looks fool: there are five Mercury Racing Verado 350SCi outboard engines, each one of them packing a supercharged inline six-cylinder with, natch, 350 horsepower. Those 1,750 horses will be good for 78 miles per hour when you've got some saltwater underneath you.
If you're in South Florida this week, Booth B-23 at the Miami Convention Center could be your best place to see it. Otherwise, like the 536-hp G63 AMG, it could be hard to catch. There's a press release with more information below.

Project Maybach is an absurd, awesome off-road electric coupe

Mercedes has created some mighty unusual concepts for the Maybach luxury brand. The Exelero high-speed test car and the Ultimate Luxury SUV sedan come to mind. But the Project Maybach, designed in collaboration with late fashion designer Virgil Abloh, may be the wildest yet, being an electric off-road coupe. It's not just the fact it's a two-door off-road coupe. It's the fact that it's a nearly 20-foot-long two-door off-road coupe. And it has very traditional proportions and lines, with a gargantuan front end, and a somewhat less gargantuan rear end. It's squared-off, but in a more elegant, midcentury luxury car way than say, a Hummer. And of course, it has a huge chrome grille and highly embellished taillights, complete with Maybach logos. And yet, this old-school coupe sits high off the ground. It rolls on small, steel-style wheels with chunky tires. It even has skid plates, bolt-on fender flares, rock rails and a roll cage with a roof basket. It's all painted in a matte tan paint that makes it look like a desert-ready expedition vehicle. It's even arguably practical for expedition work. The somewhat spartan-looking interior has tan leather seats that recline fully flat for sleeping. Being an electric car with long areas unoccupied by people, plus that roof basket, it likely has loads of cargo space. On the hood are solar panels that might provide a bit of range, but would at least be handy for recouping some power for accessories. The interior seems to have additional storage bins and tools stowed in special compartments around the cabin. As for the actual performance and range, well, Mercedes has nothing specific. That's not entirely surprising, since this seems to be solely a design exercise. As such, don't expect to see a production model anytime soon. Then again, off-road luxury vehicles are certainly popular. Maybe Mercedes would consider it if there were enough seriously wealthy customers expressing interest. Related video: