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Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Lamborghini, Aston Martin, Mercedes-AMG, Porsche and Koenigsegg Lego sets coming this summer

Lego has announced a slew of new automotive-themed sets. As is typical fashion for brand of building toys, the subject matter leans toward ultra-exotic, ultra-expensive vehicles, ranging from a $139,000 Mercedes SL63 on the low end to a $3 million Koenigsegg Jesko Absolut on the high end. If you can't afford those cars in real life, soon you'll be able to build your own plastic models of them. Some of the real-world counterparts aren't obtainable no matter what the cost. Take the Lamborghini Lambo V12 Vision Gran Turismo, for example. The one-off concept was designed by Lamborghini exclusively for Gran Turismo, the PlayStation racing simulator. However, Lamborghini did build a 1:1 version for the physical world, with the 808-horsepoewer hybrid V12 from the Sian FKP 37 beneath its bodywork. The Lego version is part of the company's Speed Champions line, which measure about 6 inches long. It does an excellent job of capturing the original's insectoid look and Y-shaped taillights. The set is made up of 230 pieces and will retail for $26.99. This is Lego's first Vision Gran Turismo car but we hope to see more.  Also joining the Speed Champions line are two 2-car sets. An Aston Martin-themed set pairs a Vantage safety car with an AMR23 Formula 1 racer. Both are finished in AMR's bright green with actual sponsor logos. The set contains 564 pieces and will cost $44.99. Also arriving as a 2-car set are a pair of Mercedes-AMGs. A black G 63 and yellow SL 63 Roadster, along with a pair of sunglasses-clad bros, make up the 808-piece set. It also retails for $44.99. All three Speed Champions sets arrive on June 1, 2024. If you're looking for something a bit more advanced and detailed, Lego also offers the Technic line. First up is a Porsche GT4 e-Performance, a 1,000-horsepower race car based on the 718 Cayman. This set can also function as a remote controlled car that moves forward, backward, and steers via a downloadable smartphone app. The 834-piece set costs $169.99. Last but not least, there's the Koenigsegg Jesko Absolut, a model of the Swedish supercar that is said to have a top speed of over 300 mph. The model does an admirable job of capturing the car's 0.278 Cd drag coefficient, considering it's comprised of 801 individual plastic bricks. This set will retail for $49.99 and, along with the Porsche, comes out August 1, 2024. Related Video LEGO Speed Champion Build: 1968 Ford Mustang Fastback