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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

2015 Mercedes-AMG C63 S Review

"It's about great cars on great roads." The late David E. Davis, Jr., said this of Winding Road when he took the reins as editor-in-chief in 2006. Our mission at that magazine was to not just review cars, but to describe the emotional experience of piloting brilliant machines down beautiful roads. "The art of driving," per David E. This all comes flooding back into my mind as I pull out of a Shell station onto Angeles Crest Highway, just south of the 210 freeway in La Canada Flintridge, CA. I'm in the 2015 Mercedes-AMG C63 S. I've got a full tank of fuel, the whole day to myself, and I'm staring down one of the finest driving roads in the country. Prior to this moment, I spent two days bombing around the greater Los Angeles area in this sinister-looking C63 S. This car is a villain, and looks appropriately so in black paint with the $750 AMG Exterior Night Styling pack. The C-Class as a whole is far more upscale in this latest generation, with its long hood, cab-rearward design, and short rear deck. "Baby S-Class" is not an exaggeration. Thankfully, the addition of AMG bits don't detract from the new C's more premium aura. Where a BMW M3 just looks like a brash 3 Series, the C63 is more like a C400 with a trick up its sleeve. The 4.0-liter V8 is an exceptional engine. Start the engine, and there's no question you're blessed with the power of AMG. Any worries I had about the new, twin-turbocharged, 4.0-liter V8 not providing enough aural delight are gone, especially with the $1,250 AMG Performance Exhaust. At start-up there's a low, burbly sound quality, typical of a V8. At full throttle, it's loud, angry, and passionate. I will always miss the naturally aspirated, 6.2-liter M156 V8 from the last C63, not only for its noise, but for its character. That said, I eagerly welcome Mercedes' new turbocharged techniques. The 4.0-liter V8 is an exceptional engine. In C63 S guise, the M178 lump makes 503 horsepower and 516 pound-feet of torque, the latter of which comes on in full force as low as 1,750 rpm. That's a ton of power for the 3,935-pound C63. But it never feels like there's too much to handle. Power comes on progressively, and when I mash the throttle on a straight stretch of pavement, the car is composed and controlled. And quick. Seriously quick. Zero-to-sixty-in-under-four-seconds quick. The balance between viciousness and grace is perfectly met in this new C63.

Mercedes-Maybach spied inside and out sporting the huge S-Class screen

A new Mercedes-Benz S-Class is well on its way, and that means a new Mercedes-Maybach is following right behind it. We were introduced to the new Mercedes-Maybach strategy over five years ago. At the end of 2019, Mercedes added to the small collection with the GLS 600, bringing an SUV into the Maybach fold. These spy shots mark our first good look inside and outside the next-gen Mercedes-Maybach sedan. We’ll point out the massive screen first. Photos of this huge slab of screen have largely shown it turned off. Now, we get a solid look at the display all lit up and running MercedesÂ’ next iteration of MBUX. The icons and UX look a whole lot like MercedesÂ’ current infotainment system design, just blown up to a much larger size. Mercedes is surely going to hit us with some new out-there features we didnÂ’t know we wanted and may not even use, but thatÂ’s the way it goes with excessive luxury. The gauge cluster is pretty standard for new Mercedes with a flat digital screen. An “EQ” emblem displayed in the cluster also indicates that Mercedes plans to implement its EQ Boost mild-hybrid tech with the turbocharged engine(s) offered in this new generation. The current car comes in S560 (V8) and S600 (V12) variations. We don't know what MercedesÂ’ powertrain plans are for the time being, but the GLS 600 uses 48-volt technology with its 4.0-liter twin-turbo V8 and makes 550 horsepower and 538 pound-feet of torque. Ideally, the smooth and silky V12 sticks around in the top-shelf S-Class as well. As for the design, itÂ’s exactly what one might expect from a Mercedes-Maybach. The wheelbase is stretched compared to the regular S-Class weÂ’ve spied before, and it has the signature slatted grille. Pop-out door handles appear to be carried over from the new S-Class, too. We expect the new S-Class isnÂ’t far from a reveal. ThereÂ’s a chance it still breaks cover this year, even as most automakers face delays from the coronavirus. Once itÂ’s out, the Mercedes-Maybach is likely to follow soon after. Related video: