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Mercedes, Renault-Nissan to work together on truck project

Just a few weeks ago, Mercedes-Benz barged into the automotive world with news of a pickup as a mysterious but enticing future model from the German brand. Rumors of a possible collaboration with Nissan followed, but Renault-Nissan Alliance CEO Carlos Ghosn refused to give any clear details. That speculation is now over, because the automakers made their truck partnership official. This new information reveals that the Mercedes truck won't be a full in-house creation from Daimler. For example, the pickup will share some of its underpinnings with the latest Nissan NP300 Navara. The German company's engineers, however, will work to change the design to their liking. Also, as in the rendering, Mercedes will use a double-cab body for the model. "Thanks to our well-established partnership with the Renault-Nissan Alliance, we are able to drastically reduce the time and cost to enter this key segment." Daimler Chairman Dr. Dieter Zetsche said in the company's release. Nissan will play a further major role in the project by helping Renault develop a pickup based on the Navara as well. By 2020, all three trucks will be built together in Cordoba, Argentina, for Latin American markets and in Barcelona, Spain, for other parts of the world. Mercedes will target both regular customers and commercial buyers with its truck. While still not officially slated for North America, there's a chance that the Mercedes truck might be sold here. The US arm of the company reportedly has until the end of the year to decide to offer it with some added luxury-oriented upgrades compared to the rest of the world. Daimler & Renault-Nissan Alliance expand cooperation to 1-ton pickup trucks April 07, 2015 Daimler & Renault-Nissan Alliance expand cooperation to 1-ton pickup trucks Nissan and Daimler to jointly develop midsize pickup truck Mercedes-Benz pickup to share some of the architecture with the all-new Nissan NP300 Mercedes-Benz vehicle to be engineered and designed by Daimler to meet specific needs of its customers Mercedes-Benz pickup will target Europe, Australia, South Africa and Latin America Pickup trucks to be built in Barcelona, Spain, and Cordoba, Argentina Latest milestone in the five-year strategic cooperation between Daimler and the Renault-Nissan Alliance STUTTGART/PARIS/YOKOHAMA –The Renault-Nissan Alliance and Daimler AG will expand their five-year strategic cooperation into the pickup truck segment.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Weekly Recap: Mercedes continues the pseudo-coupe craze with AMG-tuned CUV

But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. BMW proved there is a market for crossover utility vehicles designed to look like coupes – as much as a vehicle with four doors and noticeable ground clearance can look like a coupe, anyway. Now comes the reply from Mercedes-Benz: the GLE Coupe. The rakish crossover is a harbinger of things to come from Mercedes, as it begins the company's transition to a new nomenclature and marks the debut of the AMG Sport line. It also continues the recent coupe craze. Designers from many automakers, like Nissan and Volkswagen, have increasingly turned to swoopy, dramatic styling to make utility vehicles and sedans seem more desirable. By revealing the GLE 450 AMG Sport model first, Mercedes is clearly hoping to cast the GLE Coupe as a sportier, lifestyle-oriented alternative in its lineup of beefy crossovers and SUVs. Mercedes used the word "sport," or a variation of it, 53 times in its press release, so uh yeah, it's sporty. It's not an empty promise: Benz means business with the AMG Sport line. This GLE Coupe gets a 3.0-liter biturbo V6 rated at 362 horsepower and 384 pound-feet of torque paired with Mercedes' new nine-speed automatic transmission, and it runs with 4Matic all-wheel drive. Specs on the other GLE Coupe models were not disclosed. But as BMW's X6 has demonstrated, sport sells in in the crossover segment, and Mercedes is giving the people what they want. After all, more than 260,000 people have bought X6s since 2008, and Mercedes wants a piece of that. From certain angles, the GLE Coupe even looks vaguely like an X6. "This is really a vehicle that is all about status," said Dave Sullivan, product analysis manager for research firm AutoPacific. "You can buy a SUV that doesn't have the inherent qualities of a SUV, such as cargo hauling. People will likely be drawn to the looks. Coupes are all the rage." BMW, however, isn't running from the fight, and the updated 2015 X6 is arriving in showrooms this month. It also added a smaller sibling, the X4, to its coupe-crossover stable in July. The GLE Coupe arrives next year, though Mercedes hasn't specified exactly when it will hit showrooms from the factory in Alabama, or specified details on the rest of the non-AMG Sport models. In 2008, it was surprising the X6 was a hit. In 2015, it will be even more surprising if the GLE Coupe isn't.