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Frankfurt Motor Show Notes: Why Jaguar decided to build an SUV

It was inevitable. Jaguar had to make an SUV, and that notion became reality this week with the debut of the F-Pace, an all-wheel-drive five-seater that will launch in the United States next spring. Some purists may cringe. But in an era when Porsche, Bentley, Lamborghini, Rolls-Royce, Aston Martin, and other traditional luxury brands are all building or (planning to build) SUVs, Jaguar had to evolve. While it seems like a leap for Jaguar to make an SUV, longtime design director Ian Callum said it's been in the works for years. "The first time I was asked the question was when I arrived 16 years ago," he said. So in 1999 (and probably well before that), Jaguar was already thinking SUV. What took so long? "It wasn't a priority," Callum said. Jaguar was concentrating on fixing its existing lineup, which was pockmarked with holes and poorly selling products, like the X-Type. Along the way, Jaguar and sister brand Land Rover were sold by Ford to Indian conglomerate Tata Motors. Flash forward several years, and Jaguar and Land Rover are both experiencing a resurgence in the United States and around the world. Jaguar's lineup is flush with the E-Type's modern successor, the F-Type, plus a new version of the XF. The XJ received a 2016 freshening, and the smaller XE sedan is on the way. Jaguar put its house in order as other factors conspired to make a crossover timely. Fuel prices stayed relatively low, and consumers in the US and China remained steadfast in their love for utility vehicles of all stripes. Making a Jaguar SUV became a priority. "The world was telling us in no uncertain terms this is what they wanted," Callum said. "Not to be in the sector would be a little naive for the sake of purity." Jaguar proved its intent two years ago when it revealed the C-X17 crossover concept at Frankfurt, and the final production model is close to the prototype's striking looks. "I thought we managed to maintain that spirit," Callum said. It's a true Jaguar, with cues from the F-Type, 1968 XJ, and other famous models. Who would have thought Jaguar would make an SUV? "I certainly didn't," Callum admitted. But the F-Pace is here. If Callum is okay with it, purists can be, too. Quick Hits Opel retrenches for 2016 and beyond Opel used the Frankfurt show to display its new generation of the Astra, a critical vehicle line for the German division of General Motors.

Toyota and Mercedes begin the Super Bowl ad teases with dads and hares

Advertising Age says pregame buzz is where Super Bowl advertisers really build momentum for their Big Game commercials, so let the teasing continue. We've seen the 30-second spot for the Lexus NX, Mercedes-Benz and Toyota are next out of the tunnel with campaigns that focus on a fable and fathers, respectively. The Mercedes tease gets former NFL wide receiver Jerry Rice lining up a talking-heads debate with eight-year-old Andrew Hunter about whether Hunter's hare could beat a tortoise in a race, but it's a disaster before it even begins. In what will be a continuing storyline, a social media component lets people side with #TeamTortoise or #TeamHare, with "a Big Race viewing party" going to a lucky winner. Mercedes also promises there'll be a hero at the end, which we imagine will something in the Three-Pointed-Star family as opposed to the Testudinae or Leporidae families. Toyota's all about the biological family, rolling out a series of tweets and Vine videos showing off ex-NFL'ers and their kids to hype the "One Bold Choice Leads to Another" campaign for the Camry. The profiled paterfamiliae will be examples of those "who have contributed to their families' lives in bold ways." A 60-second spot during the pre-game will feature Paralympic athlete Amy Purdy, then those stand-up dads will get their own 60 seconds during the second quarter. The social media tag for this one is #OneBoldChoice. You can watch Mercedes' opening salvo above, and check out a Toyota tweet with ex-quarterback Kurt Warner below. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. News Source: Automotive News - sub. req., Mercedes-Benz, Toyota via YouTube (M-B), Twitter (Toyota) Celebrities Marketing/Advertising Mercedes-Benz Toyota Super Bowl Commercials Videos

2016 Mercedes-Benz Metris hits US in October, priced from $28,950*

A Mercedes is hardly what we'd call a budget proposition for most, but everything being relative, what's the cheapest Mercedes you can buy in America? That used to be the C-Class, but not at the $40k it's pushing these days. The CLA or GLA start at over $31k, so one of those must be it... right? Keep trying. And the Smart Fortwo doesn't count. No, the most cost-effective Mercedes you can get in America is the one you're looking at here. It's the new Metris van, and it starts at just $28,950 (*plus a $995 destination fee). Joining the Sprinter (which starts at upwards of $35k), the Metris is Benz's new midsize van – filling a niche in between small vans like the Nissan NV200 or Ford Transit Connect and fullsize ones like the aforementioned Sprinter. It's about as long as the Dodge Caravan-based Ram C/V, but narrower, taller and with significantly more payload and cargo space. Mercedes calls it "right-sized," and evidently hopes commercial drivers and fleet operators will agree. Now if you've never heard the name Metris, you were probably distracted by all the glitz and glamor when Mercedes presented four of them at the SEMA show late last year. But that's alright, because it's a new nameplate: it's essentially the same as the Vito sold overseas, where it will continue carrying that same name, while being sold in North America as the Metris. Both cargo and passenger versions will be offered, the latter starting at $32,500 (plus that $995 destination fee). Power comes from a four-cylinder gasoline engine driving 208 horsepower and 258 pound-feet of torque to the rear wheels through a seven-speed automatic transmission. It's also got all the electronic bells and whistles you'd expect from a Mercedes, including fuel-efficiency and safety equipment – but stopping short, of course, of the luxury features. This is not that kind of Mercedes, and the luxed-up V-Class version offered overseas won't be making it Stateside. The Metris is being showcased this week at the NTEA work truck show in Indianapolis, with deliveries set to commence this coming October through a network of over 200 Mercedes van dealers across America, who will offer it alongside the larger Sprinter. MERCEDES-BENZ METRIS MIDSIZE COMMERCIAL VAN MAKES ITS DEBUT AT NTEA WORK TRUCK SHOW - "Mercedes-Benz Metris": The next big thing is mid-sized. - Introduction of the "Mercedes-Benz Metris" nameplate for the U.S.