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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

F1 Race recap: 2016 Russian Grand Prix same as it ever was

The three-year-old Sochi Autodrom that hosts the Russian Grand Prix combines beautiful scenery with a hallmark turn 3, a tricky turn 13, and two long DRS zones. So far, however, those haven't added up to exciting races after the first lap. Despite an in-race issue with his car's MGU-K, Mercedes-AMG Petronas driver Nico Rosberg aced the weekend with his first career grand slam: pole position, fastest lap of the race, leading every lap, and victory. Behind him, not much happened on the leaderboard after an incident-filled opening lap. The drama started at turns 2 and 3. Ferrari driver Sebastian Vettel lined up in seventh on the grid because of a five-place gearbox penalty, Red Bull's Daniil Kvyat sat next to him in eighth. Kvyat hit the back of Vettel's Ferrari in the braking zone for Turn 2, shoving Vettel into Daniel Ricciardo – Kvyat's teammate. Kyvat then clobbered the back of Vettel's car at the entry to Turn 3, spinning the German into the wall and out of the race. Kvyat probably regrets saying before the race that he would show Vettel "no mercy" on the first lap. At the back of the grid at Turn 2, Haas F1's Esteban Gutierrez hit Force India's Nico Hulkenberg and Manor's Rio Haryanto. Gutierrez continued, both the Force India and the Manor retired. A brief Virtual Safety Car period ensued, then the actual Safety Car emerged for three laps while marshals cleaned up the track. Mercedes-AMG Petronas driver Nico Rosberg nailed the restart and took off for the rest of the race. Teammate Lewis Hamilton battled his own gremlins all weekend but still finished second, 25 seconds behind Rosberg. During the final qualifying session on Saturday Hamilton's car suffered the same MGU-H failure as in China two weeks ago. The problem relegated him to tenth on the grid. In the race, Hamilton fought his way to second place by Lap 19 out of 53 laps and began closing the 13-second gap to Rosberg. On Lap 37, the gap now under eight seconds, Mercedes told Hamilton his car had a water pressure issue. The malfunction forced the Briton to manage his race and settle for second. Afterward, Hamilton said he was certain he could have won if not for the malfunction. The rest of the top ten barely changed throughout the contest. The first five positions on Lap 21 crossed the finish line in that order 32 laps later. Ferrari's Kimi Raikkonen took the final podium position ahead of the Williams duo of Valtteri Bottas and Felipe Massa.

EVO "2012 Car of the Year: The Track Battles" is a sports car salmagundi

EVO has come out with another gotta-watch-it video, throwing its 2012 Car of the Year contestants around the UK's 1.5-mile Blyton Park track. It's actually a 15-minute teaser for the full-length DVD detailing the magazine's Car of the Year selection, but the tease is worth every penny free second.
Tiff Needell and sports car racer Richard Meaden handle the wheel duties, the two driving five pairs of sports cars: Lotus Exige S vs. Porsche Boxster S, Morgan Three-Wheeler vs. Toyota GT86, BMW M135i vs. Porsche 911, Mercedes-Benz C63 AMG Black Series vs. Alpina B3 GT3, the marquee event pits the McLaren MP4-12C vs. the Pagani Huayra. After a head-to-head lap with commentary during drifts, Meaden takes each car out to set a representative lap time.
You'll find the verdicts, lots of tire smoke, and lines like "Anything you can do sideways I can do sideways" in the video below.