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Mercedes CLA a sub-$30k car no more

To be honest, the sub-$30,000 Mercedes-Benz CLA was more a theoretical than a real thing. Squeaking in at $100 below that magical threshold, not counting a $925 destination charge, snagging a CLA anywhere near $30k meant exercising extreme self-control with the options catalog. Perhaps with that thinking in mind, Mercedes is set to effectively scrap the entire idea, with Cars Direct claiming the price on a new CLA is set to increase by about five percent, to $31,500. Adding 4Matic all-wheel drive brings the starting price to $33,500. Even the hot CLA45 AMG is getting a price bump, from $47,450 to $48,500. Frankly, it's impossible to miss where Mercedes is coming from with this move, if it actually happens. The CLA has been one of 2014's unmitigated success stories, selling so well that Mercedes has struggled to keep up with demand. Considering that, a modest price hike is to be expected.

Mercedes Digital Light puts a light show on the road

Soon full-featured heads up displays, augmented reality, and intelligent lighting will all work together to provide drivers with the safest and most complete picture of the road ahead. Until then, it's one advance at a time, the latest being Digital Light for Mercedes-Maybach customers. Stuttgart engineers designed a small LED with more than a million micro-reflectors for each headlight. Hardware and software control the light pattern, and paint at least nine different graphics on the road in light to warn of safety issues ahead. Digital Light evolved from the intelligent headlights demonstrated on the Mercedes Experimental Safety Vehicle in 2009 — the same ESF2009 that previewed rear belt-bag inflating seatbelts. Back then, the main beams were composed of 100 LEDs, and a brain controlled each LED to create a specific and occasionally complex lighting pattern. The new Digital Light works with all the cameras, sensors, and navigation information employed by an S-Class, and has increased resolution 10,000-fold to roughly HD quality, with a commensurate rise in the complexity of available patterns and representations. Mercedes cites numerous benefits, one being a "virtually dazzle-free main beam," another being high beams that can selectively darken so as not to blind oncoming traffic or pedestrians. Some of the projected symbols include guide lines on the road representing the width of the sedan when navigating a narrow construction zone, an arrow pointing to a pedestrian either in or very near the road, a snowflake when the temperature drops below freezing, and a chevron placed on the center line or shoulder to warn a driver when he's leaving his lane or when there's someone in his blind spot. Digital Light will first go into service with selective fleet customers for the Mercedes-Maybach S-Class this year. Considering the state of current U.S. auto regulations, we wouldn't expect to see it here for a number of years. Related Video: Featured Gallery Mercedes-Benz Digital Light View 27 Photos News Source: Mercedes-Benz via New Atlas, Gizmodo Maybach Mercedes-Benz Technology Emerging Technologies Luxury Sedan mercedes-maybach

Race Recap: 2016 Austrian GP is mishaps from start to finish

At the 2015 US Formula 1 Grand Prix, rain mixed up the grid and a first-lap incident cast the die for the race. The Austin, Texas event made highlight reels for those reasons and because it decided the Driver's Championship. At the 2016 Austrian F1 Grand Prix, rain mixed up the grid and a last-lap incident cast the die for the race. The Spielbergring race will feature in this year's highlight reel because it might force Mercedes-AMG Petronas to make some hard decisions about the rest of the season. For the first time this season, Lewis Hamilton converted pole position into a lead through Turn 1, and began slowly pulling away from the field. Teammate Nico Rosberg started from sixth because of a gearbox penalty, but was up to third when he pitted on Lap 11. Mercedes normally pits the lead driver first, in this case being Hamilton, but Mercedes wanted to get Rosberg ahead of the two Ferraris. Hamilton pitted on Lap 22, emerging behind Rosberg because of a slow stop. Sebastian Vettel led the race for Ferrari on Lap 27 when his right rear tire exploded coming down the start-finish straight – an eerie reminder of the 2015 Belgian Grand Prix. The Safety Car rolled out, yet when racing resumed Rosberg stayed ahead. After the two Mercs came in for second stops everyone expected Hamilton to lead, but Hamilton had messed up his in-lap and lost a cumulative 3.3 seconds during his actual stops compared to Rosberg's pit-stop times. The Brit remained second. Hamilton chased his teammate for the final 15 laps. At the beginning of the last lap Rosberg messed up Turn 1 and Hamilton closed in. Rosberg took the inside line into Turn 2 as Hamilton pulled up on the outside, then Rosberg appeared to drive straight on as if he simply wasn't going to turn. Hamilton turned in, colliding with Rosberg and driving over the German's front wing. By the end of Turn 2, Hamilton had the lead and Rosberg had a broken car. The Brit won, the German puttered home to finish fourth. The incident promoted Max Verstappen to second and Kimi Raikkonen to third. Verstappen scored his second podium for Red Bull after his victory in Spain. Conversely, Raikkonen's third place for Ferrari was more gifted scraps for the scuderia. Daniel Ricciardo came fifth in the second Red Bull, Jenson Button delivered a terrific sixth for McLaren- Honda, Romain Grosjean got Haas back in the points, Carlos Sainz, Jr. secured eighth for Toro Rosso, and Valtteri Bottas in ninth for Williams.