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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

Recharge Wrap-up: Nissan reveals GT-R LM Nismo, NRG plans eVgo expansion

Nissan has officially revealed the GT-R LM Nismo LMP1 car. The hybrid Le Mans racer uses a biturbocharged 3.0-liter V-6 up front to power the front wheels, plus a kinetic energy recovery system for an extra boost. Football fans likely caught a glimpse of the car in Nissan's With Dad commercial that aired during the Super Bowl, but the company has a couple more videos that show the car off quite well provided below. "This is innovation that excites," Says Nismo president Shoichi Miyatani. "Sustainability is at the top of our agenda, and the technical regulations for Le Mans give us the freedom to pursue new ideas in this area." Read more at Green Car Congress, or in the press release below. The NRG eVgo charging network now operates 120 DC fast charging stations in California. 60 of those are "Freedom Stations," offering both CHAdeMO and CCS charging cables, and 52 more of these are in the works. NRG plans to expand the eVgo network to 25 US markets in the next two years (up from the current 10), including chargers in Tennessee, as well as linking cities along the near entirety of the East and West coasts. Read more at Green Car Reports. Tesla has opened its 20th Supercharger station in the UK. The company says it will offer full UK coverage by the end of 2015. As of now, the Supercharger network extends as far north as Edinburgh, southwest to Exeter, and to Maidstone in the southeast, which is just up the road from access to mainland Europe through the English Channel Tunnel. Tesla operates more than 1,600 Superchargers worldwide at over 300 stations, with 129 stations and more than 670 Superchargers in Europe. Read more at Hybrid Cars. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. This content is hosted by a third party. To view it, please update your privacy preferences. Manage Settings. Nissan reveals Le Mans challenger during Super Bowl - First glimpse of race-ready Nissan GT-R LM NISMO during Super Bowl XLIX - Innovative new LM P1 racing car is like no other Le Mans car - TAG Heuer, Motul and Michelin revealed as Nissan LM P1 partners YOKOHAMA, Japan Í– Nissan today declared itself ready to take on the world's best sports car manufacturers after revealing a glimpse of its Le Mans challenger – the Nissan GT-R LM NISMO – during the commercial break for Super Bowl XLIX. Last year's Super Bowl was the most watched television program in U.S. television history with over 110 million viewers.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof