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Mercedes has already booked 30k orders for new S-Class

When Toyota snags 30,000 Corolla orders over a three-month span, it's entirely possible we're in the midst of a global economic collapse and that the end is nigh. That's because the scale for Toyota is so very large. Mercedes-Benz, on the other hand, operates on a much smaller scale, particularly when we talk about its higher-end models, like the S-Class.
In 2012, Mercedes sold 65,000 of its flagship sedans in Germany and the EU. That's 178 units per day, for 365 days. Based on that, you can imagine the excitement at Stuttgart when it accepted 30,000 orders for the new S-Class in just three months. That's an average of 333 per day on a continent with a notoriously shaky economy. Now, admittedly, this enthusiasm could wane as the refitted S-Class becomes more common and Mercedes achieves market saturation in Europe's many chauffeur and livery services, but Mercedes isn't choosing to look at it that way.
"The new S-Class has already jumped back into the lead in terms of new vehicle registrations in Germany and its neighboring European countries," Mercedes-Benz head of sales and marketing, Ola Kaellenius, said in a statement last week.

Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Mercedes-Maybach GLS could become the most expensive car made in America

Mercedes-Benz International, the German automaker's manufacturing facility near Vance and Tuscaloosa, Ala., already builds the GLS SUV. Autonews reports that the coming ultra-luxe version of the large crossover, the Mercedes-Maybach GLS, will be built in Alabama as well for global markets. The most recent timelines mark the reveal in production or near-production form in China, with sales to commence next year. The next-gen series-production GLS goes on sale later this year. The gilded sub-brand previewed a wild concept last year in China called the Vision Mercedes-Maybach Ultimate Luxury, which blended the tall profile of an SUV with the truck of a sedan on donk wheels. Based on spy shots, none of that fancy will make it to production. Both the Maybach and AMG versions of the GLS ride on fat rubber but look thoroughly traditional. The treasure will be inside. Autonews said China accounts for roughly 75 percent of Maybach S-Class sedan sales. That suggests the GLS in baroque trim will emphasize chauffeured luxury touches like rear captain's chairs and lots of rear legroom. Pricing estimates figure $200,000 to get in the door. That would put the SUV right in line with the Lamborghini Urus and a couple stacks of Benjamins above the Bentley Bentayga, with much the same likely audience. One analyst said, "The ultra-high-net-worth kids want something different, and these ultraluxury SUVs certainly fit that," while another opined on its "appeal to the Kardashians and hip-hoppers, if they want something slightly different to the G-Wagen." A $200K MSRP would also comfortably make the Maybach GLS the most expensive new car built in America, taking the title from the Acura NSX. With a great price comes great power, said to be a twin-turbo V8 with more than 560 horsepower. The coming GLS 450 will make do with somewhere around 360 hp. The Alabama plant, which also builds the GLE, GLE Coupe, and C-Class, is also undergoing a $1 billion upgrade to more than double the size of the facility, making lines for battery production and EQ-series vehicle assembly,