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The best Super Bowl car commercials from the last 5 years

If you've been dipping into the Autoblog feed over the past days and weeks, you wouldn't even have to be a sports fan to know the Super Bowl is coming up. Automakers have been teasing their spots for the big game, dropping them days early, fully-formed onto the Internet and otherwise trying to amp up the multi-million-dollar outlays that they've made for air time on the biggest advertising day of the year. And, we're into it. The lead up to the Super Bowl is almost akin to a mini auto show around these parts; with automakers being amongst the most prolific advertisers on these special Sundays. The crop of ads from 2015 looks as strong as ever, but we thought we'd take a quick look back at some of our favorite spots from the last five years. Take a look at our picks – created from a very informal polling of Autoblog editors and presented in no particular order – and then tell us about your recent faves, in Comments. Chrysler, Imported From Detroit Chrysler, Eminem and a lingering pan shot of "The Fist" – it doesn't get much more Motown than 2011's Imported From Detroit. With the weight of our staffers hailing from in and around The D, it's no wonder that our memories still favor this epic Super Bowl commercial (even though the car it was shilling was crap). Imported really set the tone for later Chrysler ads, too, repeated the formula: celebrity endorsement + dramatic copy + dash of jingoism = pulled car-guy heartstrings. Mercedes-Benz, Soul teaser with Kate Upton One of our favorite Super Bowl commercials (and yours, based on the insane number of views you logged) didn't even technically air during the game. Mercedes-Benz teased its eventual spot Soul with 90-seconds worth of Kate Upton threatening to do her best Joy Harmon impression. (Teaser indeed.) It doesn't win points for cleverness, use of music, acting, or any compelling carness, but it proved that Mercedes' advertisers knew how to make a splash in the Internet Age. And, hey, it's still classier than every GoDaddy commercial. Kia, A Dream Car. For Real Life Like the Mercedes video above, the initial draw here is a pretty lady; in this case the always stunning Adriana Lima. But this Kia commercial really delivers the extra effort we expect while scarfing crabby snacks and homemades, too. First of all, Motley Crue. Second, a cowboy on a bucking rhino. Enjoy yet again.

New Mercedes E-Class nearly exposed, may be Maybach

The all-new Mercedes-Benz E-Class is marching closer and closer to production, with a new round of spy photos giving us our best look yet at the S-Class-inspired looks of the German brand's executive luxury car. There really is very little camouflage this time around – what's there looks more like the kind of plastic wrapping you'd see on a freshly imported vehicle at the port. In front, we can see the new E will wear similar LED accents to the S- and C-Class. The E-Class' big and little brothers also inspired the tail of the new model, where we can see slightly disguised, vertically oriented LED taillights. Prominent, enclosed exhausts are very similar to what we saw in our spy shots of the Mercedes-Maybach E-Class. Aside from the exhausts, this particular car also wears the same blingy wheels as the range-topping tester we spied last August. The thick-rimmed, multi-spoke design isn't the only giveaway to this car's luxurious intentions, though. Our last Maybach sighting showed a car completely covered in camo, making it difficult to tell just how large the rear doors are relative to the car we're seeing today. Instead of the doors, though, we suggest you look at the windows. Like the August spy photos, this prototype features tinted rear glass, which could perhaps indicate that we're looking at yet another example the second Mercedes-Maybach model. So is this yet another Maybach E-Class? We're leaning towards yes. The size of the back doors – and the rear quarter window, in particular – is close enough to what we saw last month, and the presence of tinted glass, the same exhausts, and the same wheels can't be discounted either.

2014 Mercedes-Benz S-Class interior caught in spy shots

With the redesigned 2014 Mercedes-Benz S-Class getting closer to production, the camera-wielding crew over at Autospies somehow managed to get inside of the car to snap some detailed spy shots. As the prototypes continue to shed camouflage, it would appear that Mercedes-Benz is getting closer to unveiling the car, and with the Geneva and New York auto shows coming up, it could be sooner rather than later.
From what we can see of this car's interior, the overall look of the S-Class' cabin isn't a ground-breaking departure from the current car, but it has been completely redesigned with more advanced technology. The styling is now even more upscale with larger swaths of wood, more shapely door panels (without the built-in armrest cubbies) and the concept-like two-spoke steering wheel. The highlight of this car though is probably the two massive digital screens with one being used for driver information and the other used for navigation, audio and infotainment systems. One other detail we noticed about this car is that it was equipped with the new 360-degree camera that debuted on the new GL-Class and will also be used on the 2014 E-Class. We also know that the next-gen S-Class will be getting the new cloud-based MBrace2 infotainment system.
As for the exterior design, it looks like the next S-Class will carry a similar profile as the current car, but we can see through the camouflage that the new styling will fit in better with current Mercedes-Benz products. Up front, the grille is much larger is flanked by aggressive LED-trimmed headlights, while the rear view of the car shows us the LED brake light now at the top of the rear window, a more pointed trunk opening and a more squared-off rear fascia with exhaust outlets pushed to the corners.