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Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

2021 Mercedes-Maybach GLS 600 is business class without the jet lag

Mercedes-AMG demonstrated how sporty a mammoth SUV can be by unveiling the 2021 GLS 63 S at the 2019 Los Angeles Auto Show. Across the Pacific, at the Guangzhou auto show in China, Mercedes-Maybach revealed another GLS variant that puts an unabashed focus on comfort. The 2021 GLS 600 ends years of rumors by finally taking Maybach into the SUV segment. (If you don't count the limited-edition G 650 Landaulet). It's not a standalone model developed from the ground up, and it's in no way related to the electric Vision Mercedes-Maybach Ultimate Luxury concept introduced in 2018. It's a second-generation GLS dressed up in a Hugo Boss suit. Stylists spruced up the front end with Maybach's chromed waterfall grille and mesh inserts in the lower part of the bumper. An abundance of chrome trim (including big slabs of it in on the B-pillars) and Maybach emblems on the D-pillars further set the SUV apart from its non-Maybach-badged sibling. Buyers can order a two-tone paint job at an extra cost. 6.8-foot-long running boards automatically extend from under the body about a second after one of the passengers opens a door. Designers took advantage of the cavernous interior to replace the second- and third-row seats with a pair of business class-like chairs that offer heated, ventilated, massaging and reclining functions. Maybach developed the GLS with chauffeur-driven buyers in mind, so the passengers traveling in the back benefit from their own infotainment system with wireless headphones, folding tablets, wireless device chargers, plus heated and cooled cupholders. Alternatively, buyers can order the GLS as a five-seater with a three-person rear bench. The GLS 600 receives the twin-turbocharged, 4.0-liter V8 engine that's omnipresent in the Mercedes range. It delivers 550 horsepower from 6,000 to 6,500 rpm and 538 pound-feet of torque between 2,500 and 5,000 rpm in this application, and it spins the four wheels via a nine-speed automatic transmission and 4Matic all-wheel drive. Mercedes pegs its zero-to-60-mph time at 4.8 seconds. The standard 48-volt mild hybrid system briefly gives the GLS 600 an additional 21 horsepower and 184 pound-feet of torque. It also sends the kinetic energy it recuperates to the battery pack while braking or coasting, and powers a technology named E-Active Body Control which scans the road ahead and adjusts the suspension as needed if it detects a pothole, a bump or another obstacle.

BMW negotiates Daimler alliance, buys out car-service partner Sixt

Sixt sells its stake in DriveNow car-sharing to BMW BMW in talks with Daimler to combine car-sharing Combining car-sharing business to aid robotaxi plans FRANKFURT — Germany's BMW has bought out partner Sixt from their joint venture DriveNow, paving the way for a broader car-sharing and driverless taxi alliance with Daimler to compete against Uber and Lyft. Car rental company Sixt said on Monday it would generate an extraordinary pre-tax profit of about 200 million euros ($248 million) in 2018 from the sale of the DriveNow stake to BMW for 209 million euros. "With DriveNow as a wholly-owned subsidiary, we have all options for continued strategic development of our services," said Peter Schwarzenbauer, BMW's board member for Digital Business Innovation. "Our experience with mobility services supports our development of future autonomous, electrified and connected fleets," he said, adding that BMW aims to have 100 million customers for "premium mobility services" by 2025. The Sixt deal comes as BMW moves closer to a deal to combine its car-sharing services with Daimler's Car2Go, a person familiar with the discussions told Reuters last week. The German carmakers want to build a joint business that includes car sharing, ride-hailing, electric vehicle charging, and digital parking services, a senior executive at one of the companies said on Monday. Mercedes-Benz parent Daimler and BMW declined comment on the status of potential talks on their car-sharing business. "This is speculation, we do not comment," BMW said. The senior executive, who declined to be named because the plan is not public, said: "This will create an ecosystem which can also be used for managing robotaxi (driverless taxi) fleets." BMW would contribute its ParkNow and ChargeNow businesses to the common company, the executive said, adding that there were still differences of opinion over the valuation of Car2Go. The market for ride-hailing services currently makes up around 33 percent of the global taxi market, and could grow eightfold to $285 billion by 2030, once autonomous robotaxis are in operation, Goldman Sachs said in a recent research note. BMW and Daimler are now working on developing autonomous cars, vehicles which could enable them to up-end the market for taxi and ride-hailing services.