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Lexus NX, BMW i3 to get Super Bowl commercials

At this point last year, we'd been getting news on automotive-focused Super Bowl commercials for more than two months. The teasers hadn't come out yet, but manufacturers lined up for the super-expensive spots were making their intentions known. This year? Almost nada, until this week. BMW has said it will air a 60-second spot promoting the i3 during the first quarter of the game, the Munich firm returning to The Big Game after a four-year absence. BMW says, "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." We say that pitching a tiny range-extended hatchback during the beer-iest American sports orgy of the year should make for some neat commentary afterward. Lexus is putting its new NX crossover in the second Super Bowl commercial it's ever aired, eschewing the glitter of celebrities and glamor for a straight-shooting spot and the tagline, "Be seen, be heard, make some noise." Joining those two are Kia, Mercedes-Benz, Nissan and Toyota. The six confirmed carmakers are down from eleven last year, when car spots made up a quarter of the total ad time. The price to do business for 30 seconds this year: reportedly around $4.5 million, up a stacks from last year's $4 million. You can watch the Lexus commercial in the video above, and beneath that, the BMW press release below has a bit more information on its effort. BMW to Advertise All-Electric BMW i3 during Super Bowl XLIX. The all-electric BMW i3 is featured in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. Woodcliff Lake, NJ – January 15, 2015... Today, BMW announced plans to feature the all-electric BMW i3 in a 60-second spot during Super Bowl XLIX on Sunday, February 1, 2015. After a 4-year hiatus, BMW will be returning to the big game with a commercial during the first quarter. "As one in three Americans will tune in to watch the Super Bowl, we are thrilled to use this platform to educate viewers on the importance of electric mobility," said Trudy Hardy, Vice President of Marketing, BMW of North America. "Big ideas like the BMW i3 take a little getting used to, and the creative idea surrounding our spot will play on this analogy." BMW i is BMW's forward-looking and sustainable brand dedicated to solving many of the mobility challenges faced by the world's most densely populated cities. The BMW i3 is the first of the BMW i vehicles constructed from the ground up primarily of carbon fiber.

Mercedes-AMG GT attacks Circuit of the Americas

Mercedes-Benz is having a banner year with its Formula One team. Through 2014, the constructor has 454 championship points; ahead of its nearest competitor (Red Bull-Renault) by a margin of 182 tally marks. We're sure they can almost taste the champagne.
It's fitting then, and a little big cocky in a good way, that Mercedes has released a video of its newest sports car at an F1 venue. In this case, the car is the lovely Mercedes-AMG GT S, and the racetrack is Austin's Circuit of the Americas.
Having seen the official photo set and scratched the surface of the technical specifications earlier this week, we're excited to finally hear the thing run. As you might guess, the deployment of 503 horsepower and 479 pound-feet of torque from the twin-turbo V8 is a motivating experience. Crank up your volume, and hit that play button. (Oh, and Mercedes shot the thing in 4K, too, so those of you with expensive televisions/monitors should take heed to the settings.)

Mercedes-Benz GLA45 AMG spied in Sweden

We've spotted the all-new Mercedes-Benz GLA testing a couple times in recent months in getting closer to production form and shedding camouflage, but now it looks like we're see our first look at the AMG version of this compact crossover. The low ride height might trick some into thinking that we're just seeing the already-confirmed A45 AMG out testing, but the unique beltline, rear doors and side windows confirm this is some version of the GLA-Class.
What makes us so confident that this is the AMG model? Well, for starters, this prototype has beefier brakes with cross-drilled front and rear rotors and bigger front calipers, but it also sports dual exhaust outlets poking through the rear fascia and a suspension that has been lowered considerably. Our spy shooters said that this car's exhaust note made it almost certainly an AMG model.
Just to be clear, the GLA AMG will not be powered by a 4.5-liter engine. The closely related A45 AMG will carry the "45" in its name to celebrate the first 45 years of AMG, and our sources seem to indicate the AMG version of the GLA will do the same. We're expecting this sporty crossover to produce as much as 350 horsepower from its AMG-tuned four-cylinder engine, and like the all-new E63 AMG, it could very well come standard with 4Matic all-wheel drive.