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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

2016 Mercedes-Maybach S600 offers the plutocratic life for $189,350*

Mercedes-Benz has officially announced pricing on its ultra-luxurious Maybach S600, and just as we feared, you'll probably need to be a Saudi oil sheikh to afford one. Prices start at $189,350, excluding a paltry $925 destination charge. That princely sum does not, however, make the Maybach version of the latest S-Class the company's most expensive sedan. That honor still goes to the ridiculously powerful and absurdly priced S65 AMG, which starts at $222,000. The new model's price easily surpasses that of the vehicle it's based on, though. Mercedes old flagship sedan, the S600, starts at $166,900. Of course, you do get quite a lot of kit for spending an extra $23,000, besides the C-pillar-mounted Maybach badges and the extra 7.9 inches of wheelbase. Upgrades include a re-engineered interior that should be quieter than even the tomb-silent standard S-Class. Even the seats, which are lined in extremely supple leather, are noise insulated. Speaking of those seats and leather, the Maybach trim should include a fairly extensive range of different woods and leathers, for that personal touch. Beyond that, Maybach-exclusive features include a new fragrance for Mercedes' silly Air-Balance system, as well as a pair of silver-plated champagne flutes. What are your thoughts? Does the Maybach S600's extravagant price tag seem worth it (we're leaning towards yes)? Have your say in Comments. Mercedes-Benz Announces Pricing On All-New 2016MY Mercedes-Maybach S600 Segment-Leading Flagship to Start at $189,350* January 16, 2015 - MONTVALE, NJ The S-Class range has a long established tradition of setting the benchmark in the luxury segment, and the launch of the highly-anticipated new Mercedes-Maybach S600 in April will further assert its leadership position in the U.S. market. Priced from USD $189,350, this exceptional addition to the product lineup offers more than 8 inches in total length when compared to the standard S-Class and features a suite of intelligent safety technologies and exclusive appointments that complete the opulent package. The Mercedes-Maybach S-Class seamlessly melds the perfection of the Mercedes-Benz S-Class with the incredible heritage and prestige of the Maybach nameplate. Mercedes-Maybach is not an equipment line. It is a sub-brand that introduces Mercedes-Benz vehicles in an even more exclusive form.

Recharge Wrap-up: Houston's bus revival, autonomous trucks on the Autobahn

A documentary shows how Houston, Texas significantly improved its outdated bus system. Called High Frequency: Why Houston is Back on the Bus, the short film describes how the city reimagined its bus system to become more efficient, more useful and more popular. Despite some opposition, the change has proven to be effective, with bus ridership up eight percent in three months, and light rail ridership up due to complementary bus routes. See the video above, and read more at CityLab. Automakers sent autonomous semi trucks on the German Autobahn as part of the European Truck Platooning Challenge of 2016. Mercedes-Benz, Volvo and Scania, among other groups, sent platoons of trucks between Stuttgart, Germany, and Rotterdam, Holland. In Mercedes's platoon of three trucks, the lead truck was fitted with lasers and other sensors to guide the convoy down the road. The two following trucks relied on vehicle-to-vehicle communication to trail 50 feet behind the lead, making room for cars to come between them and closing the gaps when able. The close following distance provides fuel economy gains of up to 10 percent in the rearward trucks on account of the reduction in drag. Read more at Hybrid Cars. Renault has reduced NOx emissions in its Euro 6b diesel vehicles in real world driving conditions. By improving its exhaust gas recirculation systems and NOx traps, nitrogen oxide emissions are cut in half on average, under certain driving conditions. The improvements will be included in vehicles leaving the factory beginning in July of 2016. Beginning in October, owners of Renault Euro 6b diesels can have the modifications added to their cars for free. Read more from Renault. Tata Technologies is creating an innovation lab in California to partner with EV technology companies. Having a tech center in California allows Tata to work on technologies that will largely be deployed in the company's main market of Asia. "Today, we are partnering with companies and startups who have aspirations to sell in China, but a lot of what they do is in California," says Samir Yajnik of Tata Technologies. Read more from The Economic Times. BMW's i Ventures is investing in mobility-as-a-service software provider RideCell. RideCell provides technology for services such as carsharing, ridesharing and other transit services. "The convergence of transportation trends in cities is of key importance to BMW," says Ulrich Quay, head of BMW i Ventures.