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Sales start for $146,000 Mercedes-Benz S500 Plug In Hybrid

Mercedes-Benz's first production plug-in hybrid is chock full of astounding numbers, including the price tag. The base price is 108,944.50 euros, or about $146,000 US. If that didn't make your eyes glaze over, the Daimler division is ready to take your down payments now that the Mercedes-Benz S500 Plug-in Hybrid is officially on sale. Deliveries to European dealerships start in September. Details on the PHEV sedan were divulged last August and it was first shown off at last year's Frankfurt Motor Show. Benz calls it the, "first luxury saloon with the performance of a V8 and the fuel consumption of a compact model." That's no exaggeration. The car's powertrain that pairs a 3.0-liter V6 twin-turbo with an electric motor that delivers 436 horsepower and a 0-62 mile per hour acceleration time of just 5.2 seconds. Top speed is 155 miles an hour. On the green side, the car can go as far as almost 21 miles on electric power alone and gets a fuel-efficiency rating, on the more lenient European driving cycle, of 84 miles per gallon equivalent. The car also includes a so-called COMAND navigation system that tweaks how the electric motor is used based on the driver's desired route. Very high-tech. We've got Mercedes-Benz's press release below. Sales release for S 500 PLUG-IN HYBRID: First PLUG-IN HYBRID with a star starts With immediate effect the Mercedes-Benz S 500 PLUG-IN HYBRID can be ordered for prices from 108,944.50 euros[1]. The S 500 PLUG-IN HYBRID blends an ultramodern hybrid drive configuration with the unique innovations and the luxurious equipment and appointments of the S-Class. The luxury saloon with a long wheelbase impresses with unique dynamism and efficiency. Thanks to standard pre-entry climate control it also offers unique climate comfort. In September the first certified three-litre luxury saloon in the world will be arriving at the dealers - a further milestone on the road to emission-free mobility. "The new S 500 PLUG-IN HYBRID offers our customers the entire range of innovations that make our new S-Class so successful, and thanks to its intelligent operating strategy ensures outstanding driving pleasure and dynamism combined with the highest efficiency. Moreover, it allows completely emission-free driving for up to 33 km," says Ola Kallenius, Executive Vice-President for Sales at Mercedes-Benz Cars. "The S 500 PLUG-IN HYBRID is the first luxury saloon with the performance of a V8 and the fuel consumption of a compact model.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.