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How Atlanta landed Mercedes-Benz

The first phone call came last spring. An international real estate company had a high-profile client that wanted to relocate its North American headquarters. The client, whose identity was confidential, narrowed the list of prospective sites to Texas, North Carolina and Georgia. Would Georgia officials be interested in a discussion? Behind the scenes, they worked for months to lure the company, touting lower housing prices and a relaxed pace of life. They arranged interviews with CEOs of other companies in Atlanta who could speak about the area's business climate and they augmented negotiations with key executives from a utility company and Atlanta-Hartsfield Airport. Ultimately, they were also offered a reported $40 to $50 million in tax incentives. Secrecy was vital. The intermediary and officials with the Georgia Department of Economic Development gave the project a code name that changed three times throughout the summer and fall, so that only a few people had access to the most basic information. It was called Operation Eagle. It was only in September that the Georgia officials learned the identity of the client, Mercedes-Benz, and only last week that Operation Eagle bore fruit when the company publicly announced it would relocate its North American headquarters from Montvale, NJ, to the north side of Atlanta. "They put themselves in a spot on the north side where millennials can live in the city, and people can live in the northern suburbs and raise a family," Tom Croteau, deputy commissioner of global commerce for the GDED, tells Autoblog. "And when you combine that with the business aspect of a lower-cost environment, that's what we were able to provide them, along with a long-term commitment to support them however we can." In the move, the company benefits from a location that's closer to a growing base of suppliers that work with German car companies in the Southeast, as well as closer proximity to ports in Brunswick, GA, that are some of the busiest in the country. Mercedes-Benz will bring 800 to 1,000 jobs to the area. In addition to the employment, Georgia benefits from another notch in its automotive belt. Atlanta is already home to Porsche's North American headquarters. Kia Motors has a major manufacturing facility in West Point, GA, and General Motors opened an information technology center in Atlanta two years ago that employs roughly 1,000 workers.

F1 title fight gets closer | 2016 US Grand Prix recap

We ran into an old friend at the US Grand Prix: an on-form Lewis Hamilton. Reliability and proper clutch actuation helped the Mercedes-AMG Petronas driver resurrect the kind of performance we haven't seen since July at the German Grand Prix. After demolishing the previous qualifying record around the Circuit of the Americas, he put the field in his mirrors as soon as the lights went out, was never bothered by anyone behind, and crossed the finish line 4.5 seconds ahead of teammate Nico Rosberg. The drive was exactly what Hamilton needed to keep his molecule-thin Championship hopes alive. Rosberg, however, did exactly what he needed to do as well by finishing second. The German had a sketchier path to the checkered flag than Hamilton, getting pushed back to the third at the start by Red Bull's Daniel Ricciardo. Worse, Ricciardo appeared to have the pace to keep Hamilton honest ahead and hold Rosberg behind. Red Bull and Mercedes matched one another's pit stops, and it was clear the German would need more help to pass the Aussie. Rosberg didn't have to make his own luck, Ricciardo's teammate Max Verstappen made the luck for him. Ricciardo pitted on Lap 26, ceding second position on track to Rosberg. On Lap 30, Verstappen's gearbox failed while headed down the back straight. The Dutch teenager said the team told him to try to get the car back to the pits, so he dawdled through a few corners before following more team orders to pull over and park. Verstappen's parking spot and bad gearbox meant marshals couldn't push the car off the track, they needed to use a crane. That brought out a Virtual Safety Car, slowing the whole race down and allowing Rosberg to run a longer stint while losing less time on old tires. When the German came in for new tires on Lap 31 he emerged ahead of Ricciardo, and they ran that way to the end of the race, much to Ricciardo's disappointment. Sebastian Vettel claimed fourth for Ferrari, a placing perhaps due only to Verstappen and Kimi Raikkonen retiring from the race. An otherwise anonymous weekend for the scuderia called attention to itself on race day when Raikkonen had to call it a day after a botched pit stop, and Vettel couldn't make any impression on the teams ahead. Fernando Alonso rode home to a brilliant fifth for McLaren. During the first stint while rummaging around outside the top ten, the Spaniard complained about his lack of pace. By Lap 15 Alonso was tenth, on Lap 34 he was eighth.

Mercedes spent ˆ250 million to win Formula One titles last year

Success in Formula One requires skill, diligence, commitment and ingenuity. It also takes truckloads of money. In the case of Mercedes in last year's world championship, in which it took both the drivers' and constructors' titles in dominant style, those truckloads came to ˆ250 million last season alone – equivalent to over $285m in dead presidents. A report from Germany's own Auto Motor und Sport details the staggering investment that Mercedes made in order to get to the winner's circle last season. After 15 seasons with McLaren netting one constructors' and three drivers' titles, Mercedes motorsport chief Norbert Haug convinced the Daimler board late in 2009 to take over the Brawn GP team that had just won the championship. Because the team would be getting a large payout from Bernie Ecclestone as the returning champions the following year, and with sponsors lined up, Daimler only had to pony up a small portion of a smaller budget: in 2010 (its first season under the Mercedes banner), the team ran on a budget of "only" ˆ153 million ($175m). Over the course of the following seasons, though, the team's share of the TV revenues from Formula One Management went down as Mercedes struggled to climb back up the standings, but successive advocates (including Haug, Ross Brawn and Niki Lauda) successfully convinced the bean-counters in Stuttgart to ratchet up the payments. By 2012, the budget was expanded to ˆ200 million, and further climbed to ˆ250 million in 2013 and 2014. Fortunately for Daimler, the investment was starting to pay off by then as the team finished second in the constructors' standings in 2013, bringing ˆ74 million in from Ecclestone's coffers to cover roughly a third of the budget. With Malaysian oil giant Petronas alone kicking in upwards of another ˆ30 million per season as title sponsor (as of 2009 when it signed on), and untold millions more coming in from other partners, it looks like the actual cost to Daimler for securing both world titles and a winning reputation was actually more like hundred million or so.