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Did BMW really win the luxury car sales race?

As anyone who follows our monthly By The Numbers series already knows, the luxury car sales race in the United States was close all of last year as BMW, Lexus and Mercedes-Benz seesawed up and down for sales supremacy. At the end of the year, it was BMW on top of the standings with 346,023 total sales. Or was it? According to data released by Polk, comparing the actual number of vehicles registered between the three top luxury players in the US paints a slightly different picture. Polk's data suggests that only 335,259 BMWs were registered in 2015, compared to 340,392 Lexus models. Why the disparity? It's all a matter of timing. Actual end consumers buy new cars, in almost all cases, from a franchised dealer. BMW delivered 346,023 vehicles in 2015, but only 335,259 of them were registered by their new owners. Presumably, those 11,000 BMWs did (or will) end up registered in the driveways of consumers, but they hadn't before January 1, 2016. Lexus General Manager Jeff Bracken wrote in an email to Automotive News, "Luxury sales leadership as measured by vehicle registrations is important to Lexus as it represents actual consumers engaging directly with our dealers." Of course, it goes without saying that we'll be paying keen attention to the 2016 luxury car sales race as it unfolds. If it's anything like it was in 2015, it'll come down to the wire, and even then may not be entirely clear. Related Video: News Source: Automotive News - sub. req.Image Credit: Andrew Harrer/Bloomberg via Getty BMW Lexus Mercedes-Benz Car Buying Car Dealers Luxury luxury cars

F1's Sebastian Vettel, Lewis Hamilton face off again in Austria

SPIELBERG, Austria - Sebastian Vettel celebrated his 30th birthday on Monday, but it can be safely assumed that Lewis Hamilton will not be bringing any gifts to Austria this weekend. After the "road rage" of Azerbaijan two weeks ago, the Formula One title rivals head to the bucolic surroundings of the scenic Red Bull Ring and its backdrop of hills and forests, with controversy still simmering. Vettel, Ferrari's championship leader, had risked a heavy penalty for his moment of madness in driving into Hamilton's Mercedes behind the safety car in Baku but instead the German arrives in Austria with no further sanction and the matter officially closed. Vettel has had to accept full responsibility, and apologize to Hamilton, and will have to stay on best behavior with a race ban looming if he collects any more penalty points on his license this weekend. The FIA said Monday's meeting was attended by top officials including race director Charlie Whiting and safety director Laurent Mekies. "Following detailed discussion and further examination of video and data evidence related to the incident, Sebastian Vettel admitted full responsibility," the FIA said. "In the heat of the action I then overreacted, and therefore I want to apologize to Lewis directly, as well as to all the people who were watching the race. I realize that I was not setting a good example." A formal apology was published on Vettel's personal website. "During the re-start lap, I got surprised by Lewis and ran into the back of his car. With hindsight, I don't believe he had any bad intentions," he said. "In the heat of the action I then overreacted, and therefore I want to apologize to Lewis directly, as well as to all the people who were watching the race. I realize that I was not setting a good example. "I love this sport and I am determined to represent it in a way that can be an example for future generations." But the incident, the sport's major talking point post-Baku, is unlikely to die down immediately even if Mercedes say they have moved on. Hamilton, for one, has said nothing. But he has kept social media buzzing with news he had "liked" a fan's supportive post on Instagram that said the Paris decision had sent the message that "you can do whatever you want on track, smash into each other but if you suck up and just apologize and you get away with it." Hamilton is now 14 points behind Vettel after eight of 20 races, with a loose headrest costing the Briton victory in Azerbaijan.

Mercedes C111 concept in commercial spoof A Fistful of Wolves

A Fistful of Wolves is a spoof of fashion advertising, commissioned by Mercedes-Benz to spread a cheeky word about Berlin Fashion Week. Yet, in the lampooning of sartorial gobbledygook, plenty of automotive advertising gets doused with cold water, too - like the ads that subscribe to the importance of being earnest (looking at you Matthew McConaughey and Kate Walsh), or the ones that try to convey just how unimaginably cool you'll be once you've jumped into the three-year-lease hole (looking at you, um... Mercedes-Benz and every other German luxury brand). We appreciate a brand that can make fun of itself, though. Led by Australian Justin O'Shea driving the Mercedes C111 through Berlin, it's beautiful satire as O'Shea tries to be fashion-forward while his friends go on about their daily lives, wondering why he never seems to be listening until he's offered cake, or why he's trying to walk in slow motion. Check it out in the video above. News Source: Mercedes-Benz via YouTube, Car and Driver Celebrities Humor Marketing/Advertising Mercedes-Benz Coupe Concept Cars Videos spoof