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Mercedes to roll out C63 AMG late in 2014 with 4.0L V8

The new 2014 Mercedes-Benz C-Class is upon us, launching initially in North America with turbocharged four-cylinder C300 4Matic and six-cylinder C400 4Matic flavors. But that's only the tip of the proverbial iceberg when it comes to the vast array of powertrain configurations that will be offered in the new C-Class in markets around the world. Orders will soon be rolling in for gasoline, hybrid and diesel engines with four, six or eight cylinders, driving the rear wheels or all four, with the seven-speed automatic transmission soon to be replaced by a new nine-speed unit. But what enthusiasts are really looking forward to is the next C63 AMG.
As BMW has done with the M3 (and new M4), Mercedes has gradually ratcheted up the cylinder count in its AMG C-Class, graduating from the 3.6-liter V6 in the original C36 AMG to the 4.3-liter V8 in the C43 AMG, then the 5.5-liter V8 in the C55 AMG before going the distance with the sublime 6.2-liter V8 in the C63 AMG. Like its rivals, Mercedes is expected to use turbochargers as a replacement for displacement in the next model, but unlike its Bavarian rival, it won't be losing any cylinders in the process.
Skipping the 5.5-liter twin-turbo V8 that has gone on to power other AMG models, the next C63 AMG is still expected to introduce a new 4.0-liter twin-turbo V8 producing between 450 and 500 horsepower. It'll also reportedly keep the same seven-speed automatic transmission (instead of switching to the new nine-speed), but the jury's still out on whether it'll come with rear- or all-wheel drive (or offer buyers the choice). The downsized V8 - codenamed M177 - is then expected to find its way into other models, but the C-Class will be the first to get it when it arrives before the end of the new year ahead.

Mercedes to add 10 new plug-ins by 2017

The range of plug-in hybrid models available from Mercedes-Benz is about to see a massive expansion thanks to the German luxury brand's announcement to add 10 of them in the lineup by 2017. At the same time the company is rebranding its PHEV range to carry the simple letter "e." For example, the C-Class model previously known as the C350 Plug-in Hybrid is now renamed he C350e. Some of the models in Mercedes' PHEV range are already known, like the aforementioned C350e, and the luxury brand is hinting at two more. The GLE is confirmed to be the brand's first plug-in crossover at some point after the non-coupe version debuts. The company also seems to suggest the Concept V-ision E might see production. Shown in Geneva, the van is based on the V-Class, which is related to upcoming Metris in the US. Mercedes' lineup of diesel and gasoline-fueled hybrids has helped the brand reduce its fleet emissions in Europe by over 40 percent in the last two model generations. Not all of these new PHEVs might make it to the US, though. Mercedes spokesperson Michael Minielly tells Autoblog the company's confirmed plug-ins are the 2016 S550e and C350e that launches this fall. "We have no further announcements regarding what else will be coming to the US market at this time," he said. The rest of the electrified lineup here includes the E400 Hybrid, plus the B-Class Electric Drive and Smart Fortwo Electric Drive EVs. Strategic hybrid initiative from Mercedes-Benz: Ten new plug-in hybrids by 2017 Stuttgart/San Francisco. Extra impetus for the Mercedes-Benz strategic hybrid initiative: In the run-up to 2017 the company is bringing out a total of ten plug-in hybrid models, i.e. one new model with high-tech hybrid drive every four months on average. Following the successful launch of the S 500 PLUG-IN HYBRID, this month will see the C 350 e, the second model to feature the progressive drive concept, find its way to dealerships. And what might happen next with the strategic hybrid initiative has just been demonstrated by the Concept V-ision e study at the Geneva Motor Show. Under the new Mercedes-Benz nomenclature, an "e" replaces the words PLUG-IN HYBRID. "Plug-in hybrids are a key technology on the road to the local emission-free future of the automobile," emphasises Prof Dr Thomas Weber, member of the Board of Management of Daimler AG and responsible for Group Research and Mercedes-Benz Cars Development.

YouTube viewers prefer BMW

BMW owners sometimes get a bad rap as being snobbish, rude drivers, but according to a new study by the online marketing company ZEFR, Bimmer aficionados also have a close relationship with the brand's vehicles. With well over 4 billion YouTube views, the German automaker is the industry's king of the road online. Making the popularity even sweeter for marketers, 95 percent of those clicks are for fan videos, which represents loads of free advertising. BMW isn't the only automaker with such an extensive following. Honda comes in a close second with around 4 billion views, and Mercedes-Benz is just a little behind it. Among all brands, it's the norm for fan-made videos rather than the official ones to get the lion's share of the clicks, generally 95 percent or more. "YouTube has become a treasure trove for connecting with the right people for automakers," Dave Rosner, ZEFR marketing boss, said to Automotive News. Beyond just a popularity contest among brands, automotive videos are big business on YouTube, according to ZEFR's research. Enthusiasts are leading the way, too. Racing is by far the most-watched category with 895,000 clips generating a staggering 8.2 billion views. Classic cars are also a very hot topic with 305,000 videos getting 1.6 billion clicks. Surprisingly, when it comes to watching auto videos, sedans are most popular on YouTube with over 9 billion views, according to Automotive News. Meanwhile, SUVs, performance vehicles, and pickups were each around 3 billion or less. You can check out the full study for yourself, as a PDF, here. Related Video: