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Major Alexa deal will bring Amazon services into more cars

Amazon and its personal assistance service Alexa are partnering with HERE Technologies to create a new connected mobility service powerhouse. Alexa will integrate with HERE's navigation and location services to offer what the two companies are calling a "true voice-first-navigation experience." Alexa will come pre-integrated with HERE navigation on-demand, which the automakers can then enable, which should help cut down on development time. One of the biggest features from this partnership is how directions could be offered and delivered using HERE's Open Location Platform (OLP). Currently, the OLP uses data from several car manufacturers to provide insights into real-time location and traffic. But on Alexa, this could be used to provide directional context. For example, Alexa could say, "Turn right after [such-and-such a building]" rather than just, "Turn right." Amazon has been testing the automotive waters throughout the past decade. Its home-based Alexa-enabled devices are already offered with connections to several manufacturers. To various degrees of integration, it can already pair with Ford, Genesis, Toyota, Lexus, Hyundai and BMW vehicles. At the end of 2018, Amazon took things a step further when it introduced the Echo Auto, a Bluetooth-connected Alexa assistant device that can be physically kept in a car. Currently only available by invitation (its production and distribution have been delayed), the $25 device is essentially a voice service that works together with smartphones and connects to a car's speakers. Users can command it to do a variety of things, including playing music, setting navigation, opening the garage door, finding local stores, making calls, setting reminders, and thousands of other "skills." According to The Verge, nearly 1 million people have already ordered the device. Some (well, probably few) may know HERE Technologies from its maps on Windows Phones. We all know how that turned out, though. Today, HERE has expanded into a multi-function suite that is available in multiple mediums, including many automotive applications. HERE Automotive's connected vehicle services include real-time traffic, parking, weather, fuel prices, hazard warnings, traffic sign integration, and even EV charging stations. These all incorporate and extend the use of HERE's location and tracking programming. HERE is already partnered with BMW, Audi, Daimler, Intel, Mobileye, NVIDIA, and has investments from Bosch, Continental and Pioneer.

Is Audi getting complacent and suffering from brain drain?

The argument is made in a Reuters article: Audi is falling behind other luxury brands, such as Mercedes-Benz and BMW, due to a lack of research-and-development spending and "brain drain," or the migration of top executives and R&D chiefs to other parts of the Volkswagen Group. Reuters notes that Audi's current R&D chief is the third in 16 months.
Audi, which contributed to 40 percent of VW Group's $11.6 billion in profit the first nine months of the year, is delivering cars at a record pace: 1.31 million were delivered from January to October 2013 versus BMW's 1.35 million. Yet Audi, Reuters reports, doesn't have a halo car akin to BMW's new electrified i3 and i8 or an answer to Mercedes' plug-in-hybrid S-Class, and the R&D spending at Audi is less than BMW and Mercedes by a fair margin. It's noted in the article, however, that Audi benefits from other R&D spending within VW Group.
Reuters mentions that BMW "trumpets its new 'i' series" and the new Mercedes CLA and GLA ranges are winning "rave reviews" as part of its argument that Audi's recent lack of technological innovation could hurt future sales. Those cars do pack tons of new technology, some of which are firsts for mainstream production cars. But last time we checked, the i3 could be causing BMW's stock to slide, the CLA isn't receiving the rave reviews that Reuters would have you believe and the GLA hasn't been reviewed yet.

Mercedes rules out hybrid supercar, promises SLS successor

The recent Geneva Motor Show was a festival of hypercars, with the presence of not one, but three over-the-top debuts: the Lamborghini Veneno, McLaren P1 and Ferrari LeFerrari. The latter two have hitched their carbon fiber bumpers to the electrification bandwagon by using hybrid-electric powertrains not entirely unlike the propulsion systems we've come to know in cars like the Toyota Prius and Chevrolet Volt. Does that mean the flow of electrons up the four-wheeled food chain will eventually consume our hallowed supercars? Not if AMG has anything to say about it.
AMG Director of Vehicle Development Tobias Moers recently confirmed that not only will there be a successor to the Mercedes-Benz performance division's SLS AMG, he notes that its internal combustion engine will most definitely not be sharing living quarters with an electric drivetrain. Instead, AMG plans to focus on further pushing the power and efficiency envelope of the internal combustion engine and advancing the use of lightweight materials to achieve their goals. The first example of this effort can be seen in the new SLS AMG Black Series that incorporates many weight-saving techniques to shed some 154 pounds from the SLS AMG GT (above), which itself is lighter than the standard SLS AMG.
Furthermore, Moers remarks that his company is happy to leave the hypercar segment to companies like Ferrari and McLaren. He admits that, "Ferrari in the hyper-car segment is still a different brand than AMG. We have to be honest..." So rather than taking the SLS further upmarket to do battle with bulls and stallions, Moers hinted that the next-generation SLS may be joined by another performance model that fits neatly between itself and the C63 AMG.