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Mercedes may be working on a new electric car dubbed 'Ecoluxe'

Automobile has a lengthy piece this month on how the four German mass-market luxury manufacturers each plan to go after Tesla with their own electric vehicles. It was written by Georg Kacher, the magazine's European bureau chief, and the English version came a month after he wrote the German-language original for Autobild. Tesla isn't exactly a threat to the Germans, but, according to the report, the Model S is planting the right kinds of seeds in niches that are important to the luxury players. The thinking is that - in addition to needed electric vehicles anyway for stricter US regulations - it's better to start designing the machinery now. The article posited Porsche's attack would rest on the coming Panamera platform, but a big hurdle would be battery placement. Unable to find one large space for a lithium-ion pack, engineers would instead put batteries everywhere they could, for a supposed tally of some "108 battery pouches" throughout the body. A few days after the Automobile piece, however, Porsche publicly said it had no intention of challenging the Model S, because the enthusiastic driving the brand is known for doesn't jive with useful range. In Kacher's retelling, Mercedes' plans are even more ambitious, supposedly taking aim at the Model S and the coming Model X. It would do this with an investment in excess of $2 billion in a program called "Ecoluxe" – Mercedes has no brand division akin to BMW's i and Audi's e-tron. The new brand would create a four-strong family of bespoke electric vehicles: a smaller platform with a wheelbase around 106 inches and a larger one with a wheelbase around 118 inches. In addition, the range would have "provisions for rear-wheel drive, all-wheel drive, and rear-wheel steering." The numbers are impressive: seating for seven in the larger vehicles, both longer than 16 feet, front and rear storage areas, ratings of up to 610 horsepower and production capacity of 80,000 units per year. When would we see such creatures? Perhaps as soon as 2019. We do know that if Tesla can knock the Model X over the outfield fence, automakers are going to have to do something. We don't know what the chances are that Ecoluxe is Mercedes' first move - but such a plan could help explain the weird Mercedes concept spied in October.

Apple lends prestige to a new Mercedes-Benz music system

Not often does Apple offer its name to products or technologies that emerge from beyond the walls of Fortress Cupertino. Could a partnership with Mercedes-Benz signal the start of something new? Mercedes’ new audio system unveiled this past weekend centers on the integration of Apple MusicÂ’s Spatial Audio with Dolby Atmos surround — a music enhancement generally heard in headphone-listening environments — in selected (and optional) Burmester audio systems. Plans are to offer the components initially in the Mercedes-Maybach S-Class, the S-Class as well as the EQE, EQE SUV, EQS and EQS SUV. No prices for the options were announced. Also partnering in the project is the Universal Music Group, one of the worldÂ’s leading music publishers. According to Mercedes, the Dolby tech “empowers musicians and audio engineers to place discrete audio elements or objects in a three-dimensional sound field, which goes beyond the capabilities of standard stereo productions. The system adapts to any playback environment, meaning fans can listen to music with unparalleled clarity that matches the artist's original vision in the studio.” We would expect no less from 31 speakers in a Maybach, powered by a pair of amps churning out 1,750 watts. Imagine Keith Richards cranking guitar through 31 speakers in an enclosed car cockpit. Almost three out of four music consumers say that they listen mostly in a car, says Mercedes Chairman Ola Kallenius. ”Through this exceptional partnership, we are giving our customers the extraordinary in-car audio experience they expect from Mercedes-Benz,” he said. “Both Apple and UMG share our vision and values and, together with Dolby, we will create a seamless and unique experience for our customers." Partnerships between automakers and audio companies have become common in recent years, and there have been mixed results from systems attempting to create a "surround sound" experience that goes beyond stereo. Bose put its systems into General Motors cars decades ago, and others followed, including Bowers & Wilkins, JBL and even the legendary McIntosh. Most recently, famed Italian speaker designer Sonon faber found a home in Maserati's new Grecale, and British speaker maker KEF is working with Lotus.  

2017 Mercedes-Maybach S650 Cabriolet includes guaranteed exclusivity

For certain buyers, the only thing better than a super-luxurious cabriolet that requires enormous sums of money to buy is a a super-luxurious cabriolet that money can't buy. That's what Daimler promises with the 2017 Mercedes-Maybach S650 Cabriolet to be unveiled at the LA Auto Show. Limited to 300 units worldwide and just 75 in the US, having just three available color combinations magnifies the exclusivity. Turning the Mercedes-Benz S-Class cabrio into a droptop worthy of the Maybach family means slight revisions outside and in, and a whole lot of Maybach badges. Instead of the three lower intakes familiar from Mercedes' corporate language, there's black mesh highlighted by a shiny design element. It's not the most graceful face from dead-on, looking sort of like a chrome-lined grimace picked up from Wallace and Gromit. A Maybach emblem adorns the fenders and gleaming kickplates, the 20-inch wheels add an edge to the brand's traditional dinner-plate design. The 6.0-liter, twin-turbo V12 carries over from the donor convertible, with the same 621 horsepower and 738 pound-feet of torque hooked up to a seven-speed automatic transmission. The only three color treatments available in the US will be Zircon Red with a porcelain and black interior and a black top, Cote d'Azur Blue with a porcelain and saddle interior and a beige top, and Designo Diamond White with a porcelain and Yacht Blue interior with a dark blue top. The cabin works nautical themes lifted in part from the Mercedes-Benz Style Arrow 460-Granturismo yacht. Perforations in the leather seats evoke waterfalls. The "Flowing Lines" trim ornamenting the seats comes two different colors depending on the exterior hue; either "Piano lacquer" black with the Zircon Red or Magnolia Nut Brown with the other two options. Buyers will find profuse badging in embroidered, embossed, and inlaid varieties, as well as chrome-plated "1 of 300" lettering in several places like the cup holder and steering wheel. The few lucky customers who buy an S650 will also find a four-piece set of Maybach-badged luggage in the truck, two travel bags and two weekenders tooled up in the same leather as the interior. The key fob gets finished in Porcelain leather. A car cover comes standard, in the same color as the convertible top. A certificate signed by the mustachioed one, Daimler Chairman Dr. Dieter Zetsche, provides the corporate-badged icing on the cake.