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Mercedes S-Class Magic Body Control ad is clucking awesome

This is a new ad from Mercedes-Benz. At no point does it show an automobile. Instead, it stars animals, but not the sort you might normally see in car commercial. This ad is all about chickens. It is bizarre, to say the least, with Diana Ross and the Supremes belting it out in the background, but it all kind of comes together when you realize just what Mercedes is hawking (yeah, pun intended).
It's for the manufacturer's Magic Body Control, found on the new S-Class. The system basically analyzes the road and prepares the suspension accordingly, leading to a ride that is, in the words of our own Chris Paukert "nothing short of spooky." You can read about it in our full review of the 2014 S550. Take a look below for the 53-second spot.

Daimler opens the door on Car2go Black with B-Class carsharing

Mercedes-Benz parent Daimler has finally decided to go to its proverbial mothership to further expand its Car2go carsharing service in Europe. The German automaker has long used its itty-bitty Smart Fortwo vehicles for the program, but now it's kicking off a pilot program called Car2go Black that will share Mercedes-Benz B-Class models in Berlin and Hamburg. Daimler will deploy 100 B-Class diesels in each German city. The company says the cars will be parked at so-called "black" parking spots and won't have to be returned to the same spot when the user is done. Daimler, who says the reservation platform is geared for smartphone use, is planning to expand the program to other European cities with existing Car2go service starting this spring. That's important, since once the system is up an running, you will be able to drive a Car2go Black vehicle from one town in the network to another and not need to bring it back. Car2go first started operations in Ulm, Germany, and made its North American debut in Austin, TX, in 2009. The service now has more than 600,000 members worldwide with access to about 10,000 Fortwos in 25 cities throughout Europe and North America. Car2go chief marketing officer J. Paul DeLong said last month that Car2go is the world's largest global carsharing company. You can check out Daimler's Car2go Black press release below. car2go black: Carsharing with the three-pointed star STUTTGART, Germany, Feb. 4, 2014 /PRNewswire/ -- Daimler Mobility Services offers carsharing with Mercedes-Benz vehicles for the first time Pilot Phase with 200 B-Class vehicles starts in mid- February in Hamburg and Berlin One-way trips and open-ended trips available, within and even between different cities Smartphone-based rental procedure makes usage both easy and flexible Daimler Mobility Services will soon be offering carsharing with the three-pointed star. Under the "car2go black" brand, Daimler Mobility Services GmbH will pilot a fully automated carsharing system with Mercedes-Benz vehicles. The pilot phase will begin in mid-February in Hamburg and Berlin. In the initial pilot phase, select car2go members in those locations can use a network of 200 black B-Class models on short notice. The vehicles can be rented at dedicated reserved parking stations, and do not have to be returned to the same dedicated parking station that the vehicle rental originated from.

Next Mercedes-Benz GLK to get AMG variant? Not likely...

If you think Mercedes-Benz will slap an AMG badge on anything with wheels, think again. Word has it the German manufacturer will not offer buyers a performance version of the GLK, with Tobias Moers, director of AMG vehicle development, saying that he doesn't see a market for the car. That's not to say the picture won't change in the near future, however. According to CarAdvice.com, AMG is keeping a close eye on the arrival of the Porsche Macan.
"Maybe there will be a change in the market when the Porsche [Macan] comes up," Moers said, "but right now, no."
The real hitch in the giddy-up seems to be cost. Moers says developing the machine into something worthy of an AMG would represent "a huge investment." We can't exactly argue with that. Fortunately, AMG buyers have plenty of Mercedes-Benz models to choose from.