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Weekly Recap: Automakers rethink the definition of luxury

Variety is the spice of life, but it's becoming a prerequisite for luxury carmakers in the ultra-competitive US market. The Detroit Auto Show was strong evidence of this reality. It's not enough to offer attractive and well-appointed cars and SUVs anymore. Luxury brands that want to be competitive need to invest in everything from high-powered supercars to clever hybrids. To be relevant, you need to be green and mean – and everything in between. As General Motors product chief Mark Reuss said after the reveal of the 640-horsepower Cadillac CTS-V: "We are not leaving anything on the table." He was speaking for Cadillac, but he might as well have been speaking for the luxury car market. The CTS-V debuted in Detroit about an hour after Lexus surprised showgoers with the reveal of the RC F GT3 race car and then announced ambitious plans to return to competitive racing. That almost overshadowed the fact Lexus had just revealed another potent addition to its growing F line, the 467-hp GS F. View 20 Photos But for luxury brands, it's not just about maximum horsepower for well-heeled enthusiasts or decadent amenities for the Grey Poupon set. Strong competition from all corners has forced automakers to refine and expand their lineups in ways unforeseen even a few years ago. Case in point: Mercedes-Benz finally has an answer to the BMW X6, rolling out the GLE coupe in Detroit. The X6, which blends coupe-like styling cues with some of the functionality of an SUV, debuted in 2008. Back then it was a punchline, but seven years and more than 260,000 sales later, the X6's success has compelled Benz to respond. Mercedes – one of the strongest proponents of diesel technology – also debuted the C350 plug-in hybrid sedan, which promises a range of 20 miles on electricity, though fuel economy figures were not announced. The car pairs Mercedes' well-received 208-hp turbocharged four-cylinder with an electric motor for total output of 275 hp and 443 pound-feet of torque. Meanwhile, Infiniti will add the Q30 hatchback to its lineup by the end of the year, new president Roland Kruger reiterated in Detroit. It's expected to be joined by a crossover variant, and the additions will help strengthen Infiniti in the United States and abroad. "While we're expanding our product line, we're also expanding our market reach," he said. That's something echoed by Jaguar executives, who are preparing to launch the brand's first crossover, the F-Pace, in 2016.

Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

The Vision Mercedes-Maybach 6 is pure electric excess

The Vision Mercedes-Maybach 6 is a two-door, two-passenger coupe that spans over 18 feet long. Everything about this car is more than you need. But isn't that the true definition of ultimate luxury? With so much sheet metal, it can be tricky to get everything to look right, but Mercedes seems to have done nicely with this concept. Overall, the car's long nose and short deck are reminiscent of the Mercedes-AMG GT, and the long, tapering tail and lights are similar to that of the Mercedes-AMG Vision Gran Turismo concept from a few years ago. Capping off the front of the Mercedes-Maybach 6 is a proud, prominent grille that the company claims was inspired by a pinstripe suit. At each corner are 24-inch wheels with transparent panels based on the transforming, aerodynamic wheels of the Concept IAA Mercedes previously showed. Powering this massive coupe are four electric motors that can produce a combined 738 horsepower. Mercedes says that will be enough to get the car to 62 mph from a standstill in under 4 seconds. The motors are backed by an 80 kWh battery that the company says can propel the car up to 200 miles. Perhaps more interesting than its range is the fact that the Mercedes-Maybach 6 can pick up a charge worth 62 miles in just 5 minutes, assuming you've got the right charger. This is technology that could really make a difference in the day-to-day practicality of electric cars, provided that it makes it to reality. The car can be charged either by being plugged in, or wirelessly with an inductive charging system. Inside, the Vision Mercedes-Maybach 6 has even more fantastical features. It does retain analog gauges as a link to the past, but augments them with wrap-around glass trim that doubles as a display and touch-sensitive interface. The windshield seems to be pulled from Mission Impossible with its ability to display information. Sensors in the seats are designed to read the condition of the passengers and even their outfits to custom tailor everything from lighting to massage features. It's hard to say what the production odds are for this mega Mercedes, but you probably shouldn't hold your breath. Even for the rarified segment of seven-figure cars, this would be pretty extravagant. It wouldn't be impossible, or without precedent. Back when Maybach was still its own brand, the company created a ridiculous luxury coupe called the Exelero, and they sold the fully-functional car.