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Zetsche's CEO tenure extended through 2016 at Daimler

There appear to be two takes on Daimler CEO Dieter Zetsche having his contract extended for three more years, to 2016. A report in The Detroit News quotes the chairman of Daimler's supervisory board, Manfred Bischoff, talking up the stability at the top, "With today's extensions of the contracts of Dieter Zetsche and Thomas Weber, we are maintaining the important continuity at the top executive level." Bischoff also stated that that Zetsche has a plan to "further enhance Daimler's overall performance."
Over at Reuters, though, the three-year extension was seen as a lack of complete confidence in Zetsche's plans, since his contract was supposedly meant to be extended by five years. A spokesman said the board decided to extend executive contracts by only three years if the person was 60 or would turn 60 during the contract, but that was news to observers. Zetsche wants to make Mercedes-Benz the top selling luxury manufacturer globally by 2020, but has fallen to third place behind Audi and BMW. It hasn't held the top spot 2005, and investors judged it valued at half that of BMW at the end of 2012 once Daimler's truck business was subtracted.
Analysts cites the fact that Daimler stock hasn't bested its rivals but twice in twelve years, and that the company revised its profit target downward last year by nearly one billion euros, warning of stagnant earnings this year and will miss its original margin target for 2013.

Mercedes-Benz intros long-wheelbase E-Class for China

Long-wheelbase sedans are a pretty hot commodity in China, and to keep up with the competition, Mercedes-Benz has introduced an extended version of the 2014 E-Class sedan at the Shanghai Motor Show. Audi, BMW, Volvo and even Cadillac offer extended versions of sedans specific to the Chinese market, and now the E-Class L, shown off in E400L guise, will give luxury sedan buyers in China yet another option.
Compared to the standard 2014 E-Class sedan, the new China-spec E-Class L has been stretched by 5.5 inches - all of which goes to the rear-seat passengers. According to an article on China View from earlier in the year, the market for chauffeur-driven cars is growing in the Asian nation, so automakers need long-wheelbase models like the E-Class L in order to fully compete. As for what powers this stretched E-Class, it's available in three models: the diesel E260L, the V6-powered E300L and the E400 Hybrid.
The redesigned E-Class and the all-new A-Class are just the first of 20 new Mercedes-Benz products that will be introduced into the Chinese auto market by 2015. Scroll down for the full press release on long-wheelbase E.

Maybach crossover looking more likely, Smart crossover possible

Mercedes-Benz executives are still making positive noises about the chances of a Mercedes-Maybach SUV. Following Daimler CEO Dieter Zetsche's answer of "most likely" at the Geneva Motor Show, Mercedes Cars head of sales and marketing Ola Kallenius told Autocar that a Maybach SUV based on the next-generation GLS is "the more likely scenario." That's the same Kallenius that told Automotive News just last November that "we have no plans for it [a Maybach SUV]." It's a subtle shift, to be sure, but it's still a shift. The GLS – introduced as the latest-generation GL in 2013 – is still undergoing testing for its its mid-cycle refresh, so a Maybach version is a few years off. That would, coincidentally, give Mercedes time to see how the other super-luxe entrants are faring, and prepare its charge accordingly. Autocar expects that should it be built, it will come when the GLS shifts to the S-Class platform and most likely get the twin-turbo V12 from the Mercdes-Maybach S600 sedan, although the company's 4.0-liter twin-turbo V8 is possible if there are strong intentions for the Chinese market. Also on Stuttgart's agenda of dreams is a Smart crossover, according to the report. It could be Smart's best chance at profitably extending the range, based on the mania for tiny utes, and that would help both Daimler and the ForTwo's Renault Twingo sibling. It sounds like this is a ways off, though, due to coming up with an engineering solution for the Smart's engine packaging. Related Video: