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Maybach lost upwards of $500k on each vehicle sold

Daimler is shuttering Maybach in 2013 after seven years of production. In that time, the company's ultra-ultra-luxury arm managed to sell just 3,000 units, and CAR reports Daimler lost somewhere around $500,000 on each and every one of them.
Even with a ludicrous price tag of over $370,000 for an "entry" Maybach 57, the brand couldn't quite recoup the dizzying $1.33 billion Daimler poured into it since its (re)inception. Rumors ignited over a possible tie up with Aston Martin that would have resulted in a range of new and attractive models, but Daimler has instead decided to snuff out Maybach altogether.
We can hardly blame them.

Recharge Wrap-up: Venturi seeks funding for speed record, Kia partners on V2G

Venturi Automobiles has started a crowdfunding campaign to help break an EV speed record. Venturi's goal, with the help of The Ohio State University, is to set a new FIA World Speed Record for Battery Powered Electric Vehicles of over 7000 pounds with its VBB-3. Venturi set the current record at 307 miles per hour, but wants to exceed that this September at the Bonneville Salt Flats. Funders can score merchandise like T-shirts, miniature models, and even their name on the side of the car. Learn more at Venturi Automobiles' Kickstarter page. Kia is providing six Soul EVs to UC Irvine's Advanced Power and Energy Program (APEP). APEP is using the electric vehicles for the development of vehicle-to-grid technology and smart charging systems. Kia says the collaboration is helpful in its goals of expanding EVs over the next five years. "Grid-connected electric vehicles offer tremendous potential in terms of energy storage and dispersion during high-demand periods," says Kia VP of Product Planning Orth Hedrick, "and Kia is excited to collaborate with APEP in the study and development of advanced smart grid technologies." Read more from Kia, or at Green Car Congress. Daimler is launching its Mercedes-Benz Energy brand for stationary energy storage. Taking on the likes of Tesla with its Powerwall, Daimler began shipping battery packs for residential energy storage in Germany in April, with an eye toward solar systems. Now, with its new brand, the company looks to expand to the global market. "By founding Mercedes-Benz Energy GmbH, we are underscoring our ambition to be a technological and market leader in the field of highly efficient storage systems," says Daimler's Harald Kroger. "With our unique combination of high standards of quality and safety and positive economies of scale, we are supporting the success of the new energy era while helping to make electromobility affordable." Read more in the press release below. Daimler Establishes Mercedes-Benz Energy GmbH for Stationary Energy Storage Daimler AG is continuing to expand its network of expertise in the field of lithium-ion battery applications. Within this innovative line of business, the newly established Mercedes-Benz Energy GmbH is assuming the development and global sale of Mercedes-Benz brand stationary energy storage with immediate effect. Thus, Daimler is focusing even more on the growing market for stationary batteries.

Mercedes-Maybach Ultimate Luxury fully revealed, tea set and all

Mercedes has officially unveiled its Mercedes-Maybach Ultimate Luxury concept following a leak of most of the details last week. As we learned last week, the unusual looking sedan-SUV crossbreed is fully electric with four motors producing a whopping 750 horsepower. Combined with an 80 kWh battery, Mercedes estimates it should have a range of over 200 miles on the European test cycle. It also can handle extremely fast charging from DC chargers outputting 350 kW. Mercedes claims this allows it to gain 60 miles of range in 5 minutes. But there are a number of interesting details that weren't leaked. Many of them have to do with the car's Chinese inspiration, which is perhaps not that surprising for a car that makes its debut in China. The body style is the first influence, which Mercedes says combines the sedan and SUV, the best-selling car classes in the country. On the inside, there are a pair of cues inspired by China. The first is the ebony wood trim that Mercedes calls "Magic Wood." The company says it's very similar to that used in Chinese furniture. In the back, between the two highly adjustable white leather seats with rose-gold stitching, is a complete tea set. And not only does it contain all the containers for tea, but it actually has a variety of teas on offer. They're there to be used in conjunction with the car's relaxation modes that combine lighting, music and scents to set the mood. It's hard to say whether this concept will spawn a production model, since the body style is unlike any currently offered by Mercedes-Benz. But with the crossover SUV market staying hot, and competitors such as Audi and BMW bringing out extra-large SUVs, we wouldn't be surprised if Mercedes eventually offers at least a Maybach-level version of its GLS-Class, if not its own model. Related Video: