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Daimler CEO says nobody is making money on EVs right now

What do you charge for a vehicle you're going to lose money on? If you're Mercedes-Benz and the vehicle in question is the B-Class Electric Drive, you offer it for lease for just 399 euros ($498) a month with a down payment of 8,473 euros ($10,582). If Daimler was going to price it honestly, it seems, the number would have to be a lot higher. "Nobody today is making a battery-powered vehicle that's economically viable." – Daimler CEO Dieter Zetsche That's according to Daimler CEO Dieter Zetsche, who spoke to reporters in Spain recently and said that, "You can reasonably say that nobody today is making a battery-powered vehicle that's economically viable in its own right. Manufacturers will not see a return within a reasonable time on the billions they're investing now." There are ways to make money in EVs, of course. Just ask Daimler, which recently sold its stake in Tesla for a cool $780 million. Zetsche has some EV-critical company in executives like Fiat Chrysler CEO Sergio Marchionne, who has said his company loses over $10,000 on each Fiat 500E it sells. Other automakers – e.g., Tesla, Nissan – are much more positive about their financial bet on EVs, but no one is opening all their books to the public to prove this. Tesla, which worked with Mercedes on the B-Class ED, will have an earnings call with investors later today, so perhaps we'll learn something new in a few hours. The B-Class ED lease deal is for 36 months, based on an MSRP of 39,151 euros ($48,895) in Europe, including the 19 percent VAT. You can read more in the press release below. Commercial release of Mercedes-Benz B-Class Electric Drive: Local emission-free driving from ˆ399/month Stuttgart, Nov 03, 2014 With its high-torque electric motor, the B-Class Electric Drive delivers lively and superior driving pleasure – with zero local emissions. The B-Class Electric Drive is now available to order, with deliveries set to start before the end of 2014. Prices start at ˆ39,151[1]. The B-Class Electric Drive can be leased through the Mercedes-Benz Bank from ˆ399 a month[2]. Further information on the full range of tailor-made leasing and financing offers as well as specific pricing examples are available at http://www.mercedes-benz-bank.de. Quiet and local emission-free driving is ensured by a 132 kW electric motor, which, as is typical of an electric drive, delivers its maximum torque of 340 Nm right from the start. The result is noticeably powerful acceleration from rest.

Mercedes-Benz working on S-Class EV in accelerated green car lineup?

With Mercedes-Benz bringing out coupe and plug-in hybrid versions of its S-Class sedan, the German automaker just may follow through with a battery-electric variant as well. That's what the company's Uwe Ernstberger told the folks at Top Gear during the Geneva Motor Show. And while he noted the company still needs to work in a larger-than-usual battery pack and was less than specific with details, he did envision an all-electric S-Class "in the future." Of course, rumors started bubbling about an EV S-Class as far back as 2011, so we'll see. Christian Bokich, department manager for product and technology communications for Mercedes-Benz USA, would not confirm anything about an electric S-Class, but he did give AutoblogGreen an official rundown of MB's upcoming green cars in the US, starting with the launch of the all-electric B-Class ED in July of this year in the ZEV states (launch details for other states are TBA, he said). An S-Class plug-in hybrid is coming in the first half of 2015, followed by a C-Class PHEV closer towards the end of that year in the USA. There is also a C-Class four-cylinder BlueTEC coming at some point in 2016. Until we get more concrete information about the possible S-Class EV, let's review what we know about the PHEV. Last September, Mercedes-Benz started showing off the plug-in hybrid S-Class, saying that it could go as far as 19 miles on electric power alone and had a preliminary fuel efficiency rating of more than 78 miles per gallon, using the more lenient European driving cycle. Earlier this week, Mercedes showed off its S-Class Coupe. That model's US version will have a twin-turbocharged V8 that kicks in 449 horsepower, a few more than the presumptive S-Class EV will have. Ernstberger also said Mercedes would join the ranks of automakers offering autonomous driving systems and mentioned the S-Class as being at the "top of the movement." He held his tongue when asked about the possibility of an S-Class cabriolet.

YouTube's Super Bowl commercial buzz list dominated by automakers [w/videos]

After Sunday's big game, YouTube will be the place to watch every commercial that you missed when you left your seat for an emergency guac refill or, as we say in Cleveland, took the Browns to the Super Bowl. That makes YouTube the nation's water cooler on Monday, and it's got some preliminary stats to share in the lead up to kickoff.
As you know, Super Bowl advertisers, particularly automakers, like to endlessly tease their big budget commercials in the weeks before the game, many times revealing them outright days in advance. Because of this, YouTube can tell us which commercials have been viewed the most so far, and their top five list is all automakers.
Kaley Cuoco appears to have been a good investment for Toyota, as her ad for the RAV4 has garnered the most YouTube views - six million and counting - among Super Bowl commercials so far. Second place goes to Mercedes-Benz, though not its actual Super Bowl commercial, but rather the teaser for it. You know, the one with Kate Upton and the car washing, which is up to 5.6 million views. Third place is Audi's Prom commercial (3.3M views), fourth goes to Volkswagen's slightly controversial Get In, Get Happy ad (3.3M views), and the fifth and final spot is bookended by the teaser video for Kaley Cuoco's commercial (3.2M views). You can watch all five in order below.