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Mercedes making aggressive plans for Chinese market

Mercedes-Benz is preparing a major product offensive to counteract lagging sales in the Chinese market, aiming 20 new or updated models at the People's Republic in the next two years, according to a report by Reuters. The plan is part of MB's so-called 2020 Initiative, which will see the Stuttgart-based manufacturer dump 2 billion Euros ($2.67 billion) into its Chinese market vehicles in a bid to boost sales to 300,000 units by 2015.
Were it to succeed, China would become the largest market for the Silver Arrow, outpacing Germany and the United States. Leading the charge will be the redesigned E-Class, which is set to launch in China this week. That will quickly be followed by the S-Class, and eventually by the GLA-Class in 2014.
Mercedes has struggled in China, especially relative to its German competition, BMW and Audi. Where Mercedes saw a mere four-percent increase in 2012 sales to 206,150 units, Audi was up a staggering 32 percent, while BMW's numbers jumped 41 percent. While some voices, according to Reuters, accuse Munich and Ingolstadt of boosting their numbers through hefty incentives, the fact remains that Mercedes was just walloped by its competitors last year.

Maybach Pullman, S550 4Matic coming next

Mercedes-Benz officially revived the Maybach name as a sub-brand with the reveal of the luxed-up S600 at the LA Auto Show last week, but that's only the tip of the proverbial iceberg when it comes to the German automaker's new plans for its uber-prestige marque. Motor Trend reports that Mercedes is planning two additional Maybach variants to launch in the near future, both of them also based on the S-Class. First up, we're told to expect the even longer Pullman limousine to launch, complete with Maybach treatment, at the Geneva Motor Show next March – although this model won't necessarily be offered in America. Whether it will or not, the Mercedes-Maybach S600 Pullman will be even bigger, more luxurious and more expensive than the one just unveiled. What is being planned for US customers, however, is an Maybach S550 4Matic. Mating the 4.7-liter twin-turbo V8 to all-wheel drive would be a boon for wintery upscale markets, and is reportedly a more feasible option than trying to pair the V12 to the 4Matic system. As for other model lines, we've heard rumors of a Maybach GL-Class utility in the pipeline, but have yet to receive any such confirmation. Car confirms, however, that we shouldn't expect to see AMG versions of Maybach models. The two are being cultivated as separate pillars atop the Mercedes range – one focused on performance, the other on luxury – and never the twain shall meet. The previous model line did breed a sportier Maybach 57 S, however, and we wouldn't be surprised to see a similar treatment applied to one of the new models should Daimler find there's demand. In related news, MT also reports that a new S-Class Cabriolet is coming around the corner, and that the G550 is preparing to drop its aging 5.5-liter V8 in favor of the GL's 3.0-liter twin-turbo V6.

Mercedes-AMG GT3 racing towards Geneva debut

So far, we've only seen the fundamental road-going coupe version of the new Mercedes-AMG GT, but like the Porsche 911 it targets, you can bet there will be more derivatives to follow. And this is our first glimpse at the first of them. At the Geneva Motor Show next month, Mercedes will showcase the GT3-spec racing version of the AMG GT. The German automaker didn't tell us much more in making the announcement, but did release a pair of cropped teaser sketches showing the sports car with all manner of racing appendages, including what looks like a massive rear wing. Once ready for action, the new Mercedes-AMG GT3 will replace the previous SLS AMG GT3 that won the Nurburgring 24-hour race a couple of years back. But with every automaker and its sister company getting in on the GT3 racing action these days, it'll face some stiff competition on the track. The new Mercedes-AMG GT3 February 12, 2015 Neatly coinciding with the upcoming market launch of the road-going version of the Mercedes-AMG GT, the next stage of the vehicle's evolution is already here: the sports car and performance brand of Mercedes-Benz is presenting a new customer sport racing car that complies with FIA GT3 race regulations in the form of the new Mercedes-AMG GT3. With this, the second customer sport car to be developed by Mercedes-AMG, the Affalterbach company is seeking to build on the success of the SLS AMG GT3 and further expand the customer sport programme first started in 2010. The superb racetrack performance of the road-going GT forms the ideal basis on which to model the new Mercedes-AMG GT3, which is due to make its debut appearance at the Geneva Motor Show. Featured Gallery Mercedes-AMG GT3: teasers Geneva Motor Show Mercedes-Benz Coupe Racing Vehicles mercedes-amg 2015 Geneva Motor Show rendering mercedes-amg gt sketch mercedes-amg gt3