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Weekly Recap: Jaguar takes a leap with price cut, new strategy

Jaguar was one of the famous automotive props and plotlines in the now-iconic drama Mad Men. There's a scene where the show's protagonist, Don Draper, deftly undercuts an influential Jaguar dealer by indicating that get-me-in-the-door local radio spots would be an effective way to sell cars like the slinky E-Type. The British executives think this is folly – Draper knows they will – and his advertising strategy wins out over the dealer's approach to move the metal. Jaguar's not doing that, but half a century later in the real world the company is launching plans to make its cars more attainable to new and younger customers like Millenials. These aren't coupons, but this is a leap for Jaguar, which has long banked on sexy styling and its rich motorsports history to overshadow its past mechanical flaws. Put simply, Jaguar is addressing the reasons why people, especially the younger set, don't buy its cars. The 2017 XE will start at $35,895 when it launches next spring – which makes it an attractive buy for a successful, relatively young person. When it's time to move up, the redesigned XF will be more attainable, coming in at $52,895, which is $5,275 less than the 2015 model. The flagship XJ sedan and the enthusiast-oriented F-Type sports car will also get thousands of dollars worth of added standard features, and Jag is actively pitching them as a better value than their competitors. "The Jaguar brand is on the eve of a major transformation that will see it dramatically increase its presence in the United States luxury marketplace with an expanded lineup, pricing focused on the core of the luxury market, and an all-new ownership package with best-in-class coverage," Joe Eberhardt, CEO of Jaguar Land Rover North America, said in a statement. The brand's quality and reliability dings have also lurked in the back of buyers' minds for decades, though that's an outdated notion. Jaguar placed third in J.D. Power's Initial Quality Study in June and was the top-ranked luxury brand in J.D. Power's Customer Service Index in March. Not content, the company is rolling out an enhanced program called Jaguar EliteCare that launches on 2016 models. It offers a five-year, 60,000-mile limited warranty, the longest among its competitors, with free scheduled maintenance during that period. The plan also covers roadside assistance and connectivity features.

The Vision Mercedes-Maybach 6 is pure electric excess

The Vision Mercedes-Maybach 6 is a two-door, two-passenger coupe that spans over 18 feet long. Everything about this car is more than you need. But isn't that the true definition of ultimate luxury? With so much sheet metal, it can be tricky to get everything to look right, but Mercedes seems to have done nicely with this concept. Overall, the car's long nose and short deck are reminiscent of the Mercedes-AMG GT, and the long, tapering tail and lights are similar to that of the Mercedes-AMG Vision Gran Turismo concept from a few years ago. Capping off the front of the Mercedes-Maybach 6 is a proud, prominent grille that the company claims was inspired by a pinstripe suit. At each corner are 24-inch wheels with transparent panels based on the transforming, aerodynamic wheels of the Concept IAA Mercedes previously showed. Powering this massive coupe are four electric motors that can produce a combined 738 horsepower. Mercedes says that will be enough to get the car to 62 mph from a standstill in under 4 seconds. The motors are backed by an 80 kWh battery that the company says can propel the car up to 200 miles. Perhaps more interesting than its range is the fact that the Mercedes-Maybach 6 can pick up a charge worth 62 miles in just 5 minutes, assuming you've got the right charger. This is technology that could really make a difference in the day-to-day practicality of electric cars, provided that it makes it to reality. The car can be charged either by being plugged in, or wirelessly with an inductive charging system. Inside, the Vision Mercedes-Maybach 6 has even more fantastical features. It does retain analog gauges as a link to the past, but augments them with wrap-around glass trim that doubles as a display and touch-sensitive interface. The windshield seems to be pulled from Mission Impossible with its ability to display information. Sensors in the seats are designed to read the condition of the passengers and even their outfits to custom tailor everything from lighting to massage features. It's hard to say what the production odds are for this mega Mercedes, but you probably shouldn't hold your breath. Even for the rarified segment of seven-figure cars, this would be pretty extravagant. It wouldn't be impossible, or without precedent. Back when Maybach was still its own brand, the company created a ridiculous luxury coupe called the Exelero, and they sold the fully-functional car.

2015 Mercedes C-Class order guide leaked

We may not have an official starting price for the 2015 Mercedes-Benz C-Class, but as of right now, we can tell you about all the options for the eagerly anticipated new luxury sedan.
Benz Report has the entire order guide for the C-Class, with breakdowns from package pricing to how many different colors, wheel designs and lighting configurations will be available when the new model hits dealers later this year. As we mentioned in our initial review of the C-Class, there will be a pair of engine options, with the now familiar 2.0-liter, turbocharged four-cylinder available in both rear- and all-wheel-drive configurations and a 3.0-liter, twin-turbocharged V6, which can be had in all-wheel drive, only.
From there, though, the available options are impressive. Much like it does on the current car, Mercedes is offering a pair of packages that sort of define the entire car. With the C300, buyers will have the choice of either a Sport or Luxury package in addition to the base trim, while C400 buyers are limited to the Sport model.